Exploring The Impact Of Digital Art In The “Travel Is Back” Era

By Natalie Stone

Artwork: Flower by Guilhem Moreau.
Location: The Mondrian Seoul Itaewon

As we celebrate the return of travel, the hospitality sector is working hard to create amazing guest experiences to entice guests back and accommodate their changing needs.

The evolving digital landscape is offering up original, exciting, and engaging opportunities, including new types of art installations from augmented reality to immersive art and AI, all contributing to the explosion of digital art, being adopted in workspaces, public places, homes, and hotels across the world. 

In a special webinar by commercial interior design publication Hospitality Design, executives from Accor, Marriott, Samsung, ICRAVE and Niio joined to discuss the new trends, changing guests’ needs, and emerging technologies that pose a reality of continuous evolution for hospitality experience. Together they explored the transformational power of digital art, how accessible it has become, and its effectiveness in realizing the ambitious visions of hotel owners and designers globally.

Artwork: Flower by Guilhem Moreau.
Location: The Mondrian Seoul Itaewon

What Are the Types of Installation Art in Hospitality?

Digital art is a major player in a changing landscape. With a flood of new, cutting-edge tools on the market, public and private hospitality spaces are an exciting platform for the world’s leading talent to display their work. The rising and intensified conversation around NFTs is cementing that digital art is here to stay and showcased in locations it has never been before.

“Video art is about the storytelling, the community that you can build, and the opportunity for people to have a platform, whether they’re professional artists or not, to tell their stories individually,” said Lionel Ohayon, Founder and CEO of ICRAVE, on how digital art is a new and exciting platform for artists.

The powerful impact of art in hospitality spaces has been felt in recent years and now, post-pandemic, these experiences are embodying the storytelling from public spaces into private rooms, ensuring continuity throughout the hotel and creating a meaningful connection with guests and brand affinity.

“We’re reimagining the way that art is experienced in a digital age,” said Rob Anders, co-founder and CEO of Niio. “Usually, screen means noise and information and advertising. We’re looking at how these black screens that are all around us become canvases of inspiration. And this can be any type of screen.”

Elevating Black Screen Void with Art

Niio partnered with The Mondrian Hotel in Seoul to transform its lobby with a collection of digital works which subtly switch the ambiance seasonally, creating a strong connection between the local culture and international visitors.

“When you have this massive (art) element, you can see guests talking to each other about this,” explained Damien Perrot, Global Senior Vice President, Design & Innovation, Accor. “And it creates connectivity, a connection between people. And it is also a very good way to interact between employees and guests.”

For Mondrian, integrating digital art is not just for the enticing guest experience, but also to solve a design pain point. “Most of the time we try to hide TV today, but when you put digital arts, you don’t need to hide it because they’re on the TV, it’s not a screen anymore. It’s not a TV anymore. It’s a live art. It’s really a big change.”

An Instagram-Worthy Destination in a Click: A Digital Art Installation Example

Marriott’s Aloft offers a fresh kind of hotel experience across 225 global Aloft hotels, which brings people together through immersive design and technology. With Niio’s curatorial team, they have created a bespoke curated art program using Niio’s tools for displaying and managing carefully selected artworks with the central management tool to rotate artworks in their hotels anywhere in the world at any time. 

Marriott’s Brian Jaymont, Senior Director & Global Brand Leader at Aloft Hotels & Moxy Hotels, shared why guest engagement was the driving force behind this project.

“Feedback from guests has been great,” he said. “I see it on our social media more than I’ve ever seen a framed piece of art. Somebody standing in front of it, really excited to see it. It’s really cool that we’re able to just click and give them something new in the blink of an eye.”

Creating the buzz-worthy experience isn’t necessarily tied with high costs, and is more aligned with the growing need of innovation-on-a-dime.

“From an approachability standpoint, the cost is extremely satisfactory. I think one of the biggest feedback pieces that we get is that it’s literally plug-and-play. And now that we’ve really scaled this, we’re getting further ahead in development. So we’re getting these in actually earlier in project designs and getting them installed before our openings of hotels.” said Jaymont.

Anders added another advantage: “One of the key things for the hospitality industry is the commercial rights. No one needs to worry anymore about the rights. It’s all one integrated environment and ecosystem (inside Niio), which deals with all of licensing.”

With seamless, low maintenance technology and endless creative potential, utilizing existing screens and infrastructure and adopting digital art is an achievable strategy for hotels looking to stay at the hub of travel trends.

Where Creativity Meets Tech

Samsung is seizing on the digital art potential through a strategic global partnership with Niio to display high-quality moving image art and to transform displays with inspiring and unique experiences.

This partnership celebrates the combination of Samsung’s best-in-class displays, Niio’s innovation and the surge of interest in digital art. With the right technology in place, it’s easier to access leading or emerging artists from around the world, who relish the opportunity to display their work, from video to interactive art.

Shawn O’Connell, Head of Hospitality at Samsung Electronics, described his point of view when building the tech solution for hotels. “(hotel) owners and brands are trying to digitally transform their guest experience from day to night. And I don’t want to say they’re turning their lobby into a nightclub, but they want something a little bit different on the walls at night versus day.”

The flexibility of digital art has the advantage of easily catering to diverse needs. “The consistency of what the guest experience is, from starting point to the endpoint, is also relevant. Whether you’re a large casino or cruise line that has a massive outdoor LED wall, or you’ve got something, a smaller display behind the front desk, or something in the elevator, or all the way to the guest room, you want to harmonize what that guest experience looks like and what it is, so that the brand is maintained and it’s on message,” said O’Connell.

As a vision for the future of digital art in hospitality spaces, Anders painted his own view: “We have to remember the technology’s the enabler. Ultimately, the technology has now got to a place that makes it very seamless. (..) Digital canvas can be as creative as you want. It can be a monitor, it can be a projection, it can be a triangle. It doesn’t really matter. We can turn anything into a canvas, especially when we’re seamlessly working with people like Samsung.”

Curious about how to incorporate digital art into your interior design projects?

A Conversation With Kelani Nichole of Brooklyn’s TRANSFER Gallery (Part 2)

We are big fans of Brooklyn based TRANSFER. Gallery founder/director Kelani Nichole, started the exhibition space nearly four years ago in order to support and and cultivate artists with computer-based practices. Get to know Kelani:

kelani-nichole-headshot

What are the biggest challenges you face dealing in a digital medium both as a gallerist and as a curator?

Technical details aside, I’d say the biggest challenge currently facing the market for media-based artworks is around preservation and documentation of the artists’ intent.  Much of the work I deal with is software-dependent, ephemeral, or online public artwork, so preserving the larger context and supporting platforms becomes the major consideration when appreciating these works.  Just as any traditional format of artwork, new forms of media require restoration and care, and have the added complexity of authentication.

What are the biggest challenges in collecting digital art?

Preservation and authentication are the two biggest challenges to growing a secondary market for these artworks.  Additionally, the body of criticism is still developing – the artworld is warming up to how to talk about these works, and successful institutional displays are somewhat few and far between.

I’m very keen to explore new methods of authentication. The current standard for authentication is a signed certificate, often accompanied by a digital still, editioned media storage device/object or other accompanying physical ephemera.  In the near future I believe digital transfer of ownership will become more prevalent, as new standards emerge. 

How do you think a platform like Niio will affect the medium of digital art?

I think Niio has solved some of the challenges related to displaying these works. I’m particularly interested in the workflows and collaboration points of the software between collectors, curators, galleries / institutions, agents and artists and believe a method of seamless exchange is an important step to making the work more accessible.  

You’ve said that this year all the shows you’re staging at TRANSFER feature only women artists.  Why is a series like that important to you?

I dedicated 2016 to showing new works from the studios of women, all of them experimental in their format and looking to test new ideas from the studio at TRANSFER.  Gender balance was a hot topic in the artworld last year, a group of women working with new forms of performance and media were featured in ‘Women on the Verge’ in artforum.  

This article crystallized a movement I had started to engage with during ‘gURLs’ a night of performance at TRANSFER  in 2013, and have been tracking ever since.  I found this article inspiring, and saw a timely opportunity to deepen my own understanding of the ways in which women are pushing into new forms of performance, installation and time-based media unlocking new opportunities for technology that are emotional and deeply human.

Carla Gannis launched my 2016 program, introducing a new body of 4K video works of self portraiture, a continuation of a year-long performative drawing project.  Claudia Hart’s large-scale media installation was extended through the summer at TRANSFER.  Next I’ll launch Angela Washko’s first video game artwork in September, followed by a new body of work from Morehshin Allahyari in the fall.

Read Part 1 of our interview With Kelani.

CpNq2vpVYAAN1wx
Claudia Hart

 

BOND_20160815-_11A8330
Carla Gannis

A Conversation With Kelani Nichole of Brooklyn’s TRANSFER Gallery (Part 1)

Kelani Nichole, Founder/Director of Brooklyn based TRANSFER Gallery, started the exhibition space nearly four years ago in order to support and cultivate artists with computer-based practices through solo exhibitions, events and international art fairs.

She’s passionate about nurturing and growing the digital art market via exposure and education and has taken the time to share some of her insights, challenges and hopes for this fascinating medium.  Get to know Kelani. 

Kelani Nichole
Kelani Nichole, Founder/Curator, TRANSFER Gallery

What led to your interest in digital art, specifically computer-based work?

I studied Art History at university and in 2010  joined a curatorial collective in Philadelphia.  As I planned my first exhibition it seemed natural to engage with studios practicing online.  I gravitated toward the avant garde online movement loosely referred to as ‘net art’ and I was hooked.

Over the years, my curatorial specialty has developed along with these studios and I am happy to have a hand in evolving the means of support for artists working with distributed online art practices.

What inspired you to open a physical gallery space dedicated exclusively to digital art?

Opening the gallery was an experiment – I wanted to continue working with the studios I supported in my early curatorial projects.  An article from Claire Bishop in Artforum late in 2012 titled ‘The Digital Divide’ was influential in my resolve to further develop these works through exhibition format in the gallery.

The idea was to focus on solo exhibitions featuring new, challenging work coming from the studio that didn’t have another venue to be realized. The roster of artists was strong right out of the gate and the market came knocking on our door.  

What do you believe are the biggest misconceptions about digital art and what would you like people to understand?

The biggest misconception with ‘digital art’ is that it’s any different than other means of contemporary artmaking. I’m keen to stop using the word ‘digital’ to talk about these practices.  One of the biggest challenges to the appreciation of these emerging formats is our lack of vocabulary to discuss these practices and their implications on the institutions of the artworld.  The practices I support are contemporary art practices that have a fundamentally computer-based process – the works that come from the studios are an even split of moving images/software pieces and physical objects.  

The genres of practice are moving image, photography, sculpture, performance, time-based media, glitch, procedural animation, algorithmic art, installation with a heavy conceptual slant present in my program. I’m specifically interested in Internet aesthetic, distributed art objects, the public space of the Internet, and emerging display technologies such as VR/AR and high-definition 4K formats.  I am working to build a new market for animated GIF artworks, distributed public artworks and application based artworks.

How or where do you see the medium of digital art in 5 years?  Do you see a time when digital art is considered mainstream?

Yes. I believe it is nearly there.  However, there is a grey area in the visual landscape we live in, a world flooded with creators and curators. I believe the art world is still struggling to address these practices and figure out meaningful ways to adapt and contextualize the explosion of creative authorship in our contemporary moment within the canon of art history.

What do you think about all the hype surrounding VR?  Do you think it’s a tool that artists will widely embrace?

Yes. Absolutely.  If you haven’t used HTC Vive go do it immediately.  Go, and you won’t even ask that question anymore. Our world is rapidly virtualizing and I hope artists will deeply engage with VR to help ensure this technology develops with criticality and humanness.  I actively support VR/AR practices and believe this is the future for much of our human experience.

Carla Gannis
‘Garden of Emoji Delight’ by Carla Gannis displayed via Niio.

NYC TRANSFER Gallery + Niio @ Minnesota Street Project (SF)

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]

Summer in the City

We are big fans of Brooklyn based TRANSFER. Gallery founder/director Kelani Nichole, started the exhibition space nearly four years ago in order to support and and cultivate artists with computer-based practices through solo exhibitions, events and international art fairs.

This summer, Kelani and TRANSFER have migrated west, installing an outpost inside San Francisco’s brand new, highly anticipated, Minnesota Street Project.

TRANSFER DOWNLOAD @ Minnesota Street Outpost

The TRANSFER Download

Installed as a series of hyperlinked solo exhibitions,  ‘TRANSFER Download’ invites artists to present custom three-channel solo presentations of moving image. Each work is accessible via a playlist, creating a layered salon-style exhibition format first tested during Art Basel Miami in 2014. Selecting an artwork from the control screen changes over the entire installation space to feature a single work – formats include time-based narrative, generative 3D video, and looped moving images. 

TRANSFER + Niio

We’re thrilled to be collaborating with Kelani and TRANSFER during their debut at Minnesota Street. Niio, via its cloud platform + video player (4K/60fps) + remote control app,  will power a dedicated 4K 65″ single-channel screen featuring a collection of artworks from the gallery’s inventory which will give collectors an opportunity to take the Niio technology for a test drive while discovering new works of art.

Garden of Emoji Delights by Carla Gannis
Photo Credit: Kelani Nichole Instagram: “New toy from @niioart – upload on website, watch in 4K ??? @carlagannis ‘The Garden of Emoji Delights’ looks stunning ?”.

 Featured Artists Include:

Claudia Hart – ‘Empire’
Mary Ann Strandell – ‘Tromploi’
Rosa Menkman – ‘DCT’: Syphoning’
Phillip David Sterns – ‘Polar Visions 002’
Rick Silva – ‘Vibes Accelerationist’
Rollin Leonard – ‘Spinning Pinwheel of Death’
Laturbo Avedon – ‘Pardon Our Dust’

Check Out the Show:

July 30th – September 8th, 2016 in San Francisco

Minnesota Street Project
1275 Minnesota Street
San Francisco, CA
Open Tuesday – Saturday from 11am-6PM and by Invitation

Learn more about the Minnesota Street Project.

[/vc_column_text][/vc_column][/vc_row]

Katsuki Nogami: exposing identity

Pau Waelder

This interview is part of a series dedicated to the artists whose works have been selected at the SMTH + Niio Open Call for Art Students. The jury members Valentina Peri, curator, Wolf Lieser, founder of DAM Projects/ DAM Museum, and Solimán López, new media artist, chose 5 artworks that are being displayed on more than 60 screens in public spaces, courtesy of Led&Go

Katsuki Nogami is a Japanese artist who studied at Olafur Eliasson’s Institut für Raumexperimente in Berlin and graduated from the Department of Imaging Arts and Science Musashino Art University in Japan. He has also studied at the Interface Cultures program at University of Art and Design in Linz (Austria) and is currently a residency artist at Cite des Arts in Paris. This extended international experience, alongside his public art works permanently installed in several cities in Japan, has given him a particular angle about identity and belonging. Exposed to discrimination in this studies abroad, he has decided to focus his work on how our facial features determine our identity in relation to those around us, and how technology mediates our interactions with each other.

Katsuki Nogami, Image Cemetery, 2023

You state that your work stems from the experience of feeling discriminated against during your time studying abroad. While the Internet and globalization promised a more closely connected and shared world, it seems that xenophobia and discrimination against those perceived as “others” has only increased. Would you say that social media and digital technologies have contributed to this situation?

I think the internet also enhanced localisation like a small community at first. Then it also made a closed environment and separated world, too. Actually I liked it. On the other hand, Twitter (X) is really boring currently because of its openness nowadays. Their openness only led to contentless eye-catching stuff because of Elon’s monetization. Because of this tendency to reward eye-catching content, streamers can end up performing seriously racist or controversial actions, like the person who said “I would do Hiroshima again,” or the model who has been accused of blackfishing to get brand endorsements.

I feel that the freedom and the inspiring movement of the early internet are gone. And it’s just a business society now. So my answer is that digital technologies helped us to communicate well, but social media is linked to xenophobia and discrimination.

Katsuki Nogami, Yamada Taro Project, 2014-2021

In the Yamada Taro project (2014-2021), you carried out an interesting experiment in establishing a dialogue with passersby and questioning identity as it is mediated by digital technologies. Can you tell me a bit more about this experience? 

On the internet, there is no responsibility since you can be anyone. I think this leads to a loss of identity. So I wanted to express this tendency to anonymity without responsibility. At first, the reaction was just like drawing a card. Then I felt it was weird because I wanted to troll. Unlike the internet, you need to talk to people to get a face picture in person. After it, I tried to steal faces without talking and took faces from the Facebook event page of the opening. It was also when politicians acquired the right to use their accounts on Twitter in Japan. Some people imitated it before and had a bunch of followers, sometimes fake accounts are much more famous than real accounts. Now I also hide myself inside the hoodie for the performance, not as an artist. I wanted to be hidden from society since that was my initial intention.

“On the internet, there is no responsibility since you can be anyone”

In Heartfelt Spam and Monologues, you address the dark aspects of our online communications, somewhat playfully, but drawing attention to serious issues that affect people’s wellbeing and can have fatal consequences. It is telling that you create situations which invite viewers to participate and communicate as they wish. What has been their reaction? From this experience, do you think that we are aware of how technology is affecting our way to communicate with each other?

Both artworks deal with artificial conversations. Sometimes I don’t know if this person who chatted with me exists or not. There are 8 fake accounts of me on Twitter. I feel that social media has deeply changed our way of communicating with each other. The messages we post are intended for a large group of anonymous people, not for just one person, as in a conversation. This should be clear and understandable to everyone. Social communication tends to be public, so you shouldn’t open a dialogue with a specific person, because it leads to a closed community. I feel that this is the main transition of the internet: at first it was closed localisation but now it’s globalization which has lost its identity. Talking directly to one another, or expressing yourself in a unique way is no longer expected, you should be addressing a wide audience in a language that is closer to a marketing pitch or a press release than to your individual voice. Even when this communication takes place visually, as it happens on Instagram or Tiktok, all posts look similar, don’t you think?

Katsuki Nogami with Taiki Watai, Rekion Voice, 2015-2017

Rekion Voice (with Taiki Watai) is a particularly critical take on technology, showing also a dark side of machines, that reminds of Jean Tinguely’s kinetic installations and Norman White’s robots. How would you contextualize this installation and performance in relation to your other artworks about human communication and identity?

It’s part of the Japanese dark side, I think. In Japan, they try to make robots cute, like your pet. In ​​nursing facilities or elderly homes, there are some people who use friend robots or nurse robots. Normally robots imitate animals to be used as pets. Jean Tinguely’s kinetic installations and Norman White’s robots are helpless machines, just a mechanism. In Japan, there is Animism, which is the belief that objects, places, and creatures all possess a distinct spiritual essence. However, if robots are pets, they ought to be treated as slaves: they are there to serve us. That was my inspiration in this installation, showing machines as servants but also as menacing creatures. And this is the difference between my work and Tinguely’s or White’s approach to machines. At the same time, I consider that robots become a mirror of ourselves. Watching a robot is like looking at oneself, and at the same time feeling that the robot is in itself a being with its own identity, that is returning our gaze.

“Watching a robot is like looking at oneself, and at the same time feeling that the robot is in itself a being with its own identity, that is returning our gaze.”

As a student in the University of Linz and Paris 8, you have had the opportunity to discover the many aspects of digital art at the Ars Electronica festival and other events happening in Linz and Paris. What has the education in these universities brought to your artistic practice? How would you compare your experience in Linz and Paris, also in terms of the feelings of discrimination you have expressed when studying abroad?

I attended the Ars Electronica festival in 2014 for the first time. Then I got a prize in the Sound Art category in 2017. I participated in the Ars Electronica festival many times, so I felt the transition from the event being a host to individual artistic projects like the ones I exhibited, to focusing on larger trends in society. I also feel that the whole digital art community is moving closer to the structures of the contemporary art world and its attention to production studios and market trends.

The most notorious thing I have noticed in the education system is the fact that in the EU, the atmosphere is very different and less competitive than in Japan. In most European universities, you don’t need to pay directly to get into the university. The art school in the university where I studied in Japan costs 10,000 € per year, plus an entrance fee of 10,000 €. Also, in Japan we don’t have a gap year and entering a company is only for new graduates. So students in Japan are really competitive and eager. Between Linz and Paris, the finance difference was notable for me, since Media Art needs a lot of equipment… Paris 8 lent me 3 PCs at the same time for daily creation. Of course strong discrimination is everywhere. But I feel invisible or micro aggression against Asians is more familiar and I’m struggling from it. When you are part of a minority, you always need to plan and think well. Young people learned they shouldn’t offend others because of their race. So then, they stopped interacting with people from minorities to avoid dealing with their racism and discrimination. This is what I feel when people ignore me.

Katsuki Nogami, Image Cemetery. Public art, 2021

You have taken your work to dialogue with people on the street and outside of art exhibitions and institutional spaces. What do you think of the opportunity to display it now in 30+ screens on shopping malls in the context of the SMTH + Niio open call?

I like public art because it can be freely approached by a wide audience. Museums are closed spaces. When I mention the internet, everyone knows that context for now, but it doesn’t have a constraint like the theater. It’s the conflict but we just need an interesting topic. When I got a prize to show my video in similar conditions in China, I was denied the opportunity to display it in public, even though I was selected. So I’m relieved that I can show my video at this opportunity.

“I like public art because it can be freely approached by a wide audience. Museums are closed spaces.”

Image Cemetery, your winning artwork, is an intervention in the public space in which you integrate your image on rocks and stones, something that evokes primitive cultures and ancient rituals rather than digital technologies. What is different about this project from previous works in terms of exploring the notion of identity? 

It started when I did my residency program in Kyoto during COVID-19. I was sick of the internet interactions with other people via zoom. When the internet became so convenient, everyone tried to escape from it. Zoom was like a jail to keep us in front of the desk. So I tried to go outside and find nature. I printed my face almost everyday. It’s because I wanted to see my differences and check that my body is growing. Stone is representative of this world in Buddhism. Kyoto is a very ancient city which connects to the after world everywhere. It reminded me of artworks after my death as evidence of living. Now everyone is a photographer with a smartphone, but they don’t print it. It’s difficult to throw away your grandparent’s heavy album. I thought this is a kind of art with an aura. So I wanted to create this. Image is very high resolution to show raw faces in public since it’s normal to put filters to get rid of stains or acne from the skin.

Katsuki Nogami, Image Cemetery. Public art, 2021

Actually, it was a very good change since I could find my possibility to create real material. It’s not a new technique, but I felt artists can invent when they learn. NFT is kind of a big representative of the internet in COVID-19. After that, that trend is gone. And many artists have also focused on natural materials.

Viewers thought it was weird, and they also felt it was alive, somehow. So I feel that my objective was achieved. But I was a bit sad when the river washed away my stones. And someone stole some of them, too. Also, a person from Iraq told me stones are tools of warfare. It was inspiring because nature is different based on each person’s beliefs.