Digital art is any art created using digital media tools, computer technology, or software. Digital art is flourishing and has many benefits that may enrich the lives of both guests and customers, while showcasing the work of artists in public spaces as well as in private homes. More than just a decorative image, digital art is giving artists a platform to expand their applied imagination, while also providing commercial spaces and collectors’ private homes immediate experimental and reputational value. Now, as we emerge from a global pandemic, and with a rise in popularity of digital art and non-fungible tokens (NFTs), designers and architects have more opportunities today to showcase digital artworks and exhibit artists’ creations.
Let’s dive into what digital art is, the plethora of public and private spaces that benefit from digital art for interior design, and the seamless resources available to display curated digital art installations.
What Is Digital Art?
Digital art emcompasses all artistic works or practices that use technology as part of the concept, creation, and presentation of the artwork. As digital technologies pervade all aspects of our culture and society, we see artists exploring innovative and creative practices to find new forms of artistic expression. Despite the fact that computer art originated in the 1960s and video art and moving image formats have been around since the 1970s, the tools to create and display these forms of artistic expression in a seamless manner are drastically improving. As a result, digital art and artworks that are designed to be experienced primarily in a digital format are becoming more accessible. The emergence and popularity of NFTs and other trending digital experiences have shown that any black screen can display valuable digital art and any surface can be transformed into digital canvas.
Where Are the Best Interior Spaces to Integrate Digital Art?
Interior designers have begun adapting the addition of compelling digital art installations in private residences and collectors’ homes, as well as hospitality spaces, such as hotels, corporate offices, and retail spaces. In each of these interior spaces, designers, marketers, and owners have the opportunity to use innovative interior design to enrich their brand and customer experiences with the most up-to-date trends.
Ideas for Digital Art in Hospitality & Hotel Interior Design
Hotels and hospitality spaces have been some of the first to appreciate the significance of art being seen everywhere, acknowledging the power of curated digital art in interior design, especially in a post-pandemic world that is attracted to travel.
There are a number of exciting benefits when integrating exceptional digital artworks into hotel interior design. Starting with the main entrance, and extending digital art throughout the entirety of the hotel creates fluidity between spaces, brand continuity and insightful conversations between guests.
Digital art, as opposed to traditional physical art, offers the artist and brand greater scalability for hundreds of locations to be in sync. It provides the ability to change artwork seasonally, or even by time of day, and to select pieces that are unique to each location, representing the cohesive brand.
In addition, as an industry rooted in travel and destination, hotel interior designers can support local culture by showcasing curated artworks created by local digital artists from the hotel’s city or region. Find out more about the future of hotel interior design in the webinar presented by Hospitality Design in partnership with Niio.
Regarding hospitality, fine digital art is extended from enhancing hotel lobby interior design to also be displayed in more intimate settings, for example, guest floor hallways and elevators. Digital art will enhance a guests experience culturally, emotionally, and allow them to explore and discover new local artists. Hotel spaces that are augmented by curated digital artworks include but are not limited to:
- Bar areas
- Conference rooms and meeting spaces
- Guest rooms
Many hotels have gone beyond the black screen model, and now are curating commissioned digital artwork into their spaces, creating immersive, and engaging experiences. Examples include transforming a curved stairwell, the backside of the bar area, or even an entire multi-story wall. On these unique displays, artists such as Refik Anadol and Daniel Canogar, both of whom present on Niio, could be commissioned to further customize your space.
Ideas for Retail & Corporate Interior Design
For businesses and brands, creating consumer relationships is all about emotional responses and connections. The emotion evoked by a visual scene can be felt in one-tenth of a second, making it essential for brands to utilize artistic visuals to send the exact message they are looking to deliver.
Incorporate artistic digital artworks into retail and corporate spaces, such as offices, storefronts, and luxury dealerships. Digital artwork enables companies to create and foster a unique sense of space that effectively introduces customers and clients to the brand. Fostering relationships with clients is all about creating emotional connections; businesses can elicit the kind of emotional response that the brand is aiming for, by showcasing specific digital art selections. In addition, thought-provoking digital artworks as part of your corporate office interior design can have a very positive impact on employees by creating a consistent sense of purpose and care for the place in which they work.
There is an extensive range of business and brand spaces that are enhanced by digital art, including high-end vehicle dealerships, event venue lobbies and hallways, and individual retail shopping spaces as well as larger shopping centers, such as malls and outlets. There are a number of possibilities for corporate office interior design, for spaces such as lobbies, conference rooms, and even non-public company areas, for example, staff bullpens and break rooms.
Ideas for Residential Interior Design
While public spaces and businesses were one of the first to embrace digital art in interior design, private residential spaces are beautifully transformed by it as well.
Homeowners can incorporate digital art to achieve spatial storytelling that blurs the lines between physical and virtual spaces. This evolutionary artistic style empowers designers and owners to tell new stories seasonally, regionally, and even as the mood changes, all while supporting artists and giving exposure to more artworks. In multi-residence spaces, digital art can also be used to ground common spaces with a sense of culture and community.
There are limitless opportunities for digital art installations in high-end private residences, including living and dining spaces, stairwells, hallways, and even outdoor areas. Luxury apartment and condo complexes are also enhancing common spaces, such as lobbies, meeting areas, and elevators with digital art.
There has been a particular spike in digital art on yachts and superyachts, as revealed in a recent report on Boat International. Not only does it extend the space beyond simple walls and enclosures, but these spaces are often used for social entertainment, and digital art enhances that experience throughout the entire residence and evokes insightful conversations surrounding the artwork.
Making Digital Art Available Anywhere
One of the major concerns when it comes to the logistics of digital art installation is the complexity of integrating software and hardware for a clean and easy digital experience. Designers, hoteliers, and residential owners can feel it’s just too difficult to manage and that it will interrupt a space too much to install a major piece of hardware and integrate it with digital art software.
With Niio, all these concerns dissipate to allow for a seamless, physical and technical installation.
Software: Streaming through the Niio app provides access to over 15,000+ premium digital artworks from 7,500+ leading artists and galleries all in one user-friendly application. Stream and curate our thousands of works into compelling “art streams” and connect the world with artists who have important things to say.
Hardware: Niio partners with Samsung, a global leader in visual display technology, creating industry-leading TVs and commercial visual displays designed to captivate potential customers and residential visitors. By joining forces with Niio, Samsung’s displays offer more than their original intended purpose – elevating the state-of-the-art visual technology to digital art canvases. This makes hardware and software installation seamless by turning any Samsung visual display into a curated standalone digital art canvas.
Make Digital Art Interior Design a Reality in Your Space
Digital art is a major trend in interior design, and there are extensive opportunities for businesses, managers, architects, designers, and even homeowners to elevate spaces into a digital engaging experience.
Niio makes it possible for any screen to become a digital canvas and tell the story of your brand or space. Whether you’re not exactly sure where to begin with digital art for interior design or you’re ready to get started, book a free consultation with Niio’s expert art curators today.