Niio, Author at Niio Blog

The Office Renaissance: The Art of Designing Inspiring Workspaces [Webinar]

By Amira Hashish

The hotel bar at NeueHouse Bradbury utilizes space and art to create a pleasing setting to work or relax. — NeueHouse Bradbury

The definition of the office will never be the same as the world emerges from the Covid-19 pandemic. This time has made us appreciate the significance of our surroundings and the importance of good interior design in our work environments.

After more than a decade of working in a newsroom, I decided it was time to set up my own business and ‘work from anywhere’ with a client base that spans Europe and America. Mine is just one of millions of similar stories.

Whether the pandemic has resulted in a career change or simply an introduction to flexible working, employers are recognising that their staff do not want to return to office life as they once knew it. A survey conducted by research and advisory company Gartner revealed thatmore than two-thirds (74%) of CFOs plan to permanently shift employees to remote work after the Covid-19 crisis ends. Offices are undergoing major redesigns to adhere to the new hybrid way of working that companies, including tech giants Google, Spotify and Twitter, are adopting.

But do we want to continue spending the majority of our ‘work from anywhere’ time at home? It can be isolating and lacks a sense of community. Hence why design-conscious coworking spaces that blend the different facets of our lifestyles are set to thrive.

I recently moderated a webinar with industry leaders from Niio, NeueHouse, Birch, Yon, and Design Stories where they discussed the new definition and purpose of the office, the impact of design as we go to work from home to work from anywhere, and the role of art in shaping these multipurpose spaces. Watch the full webinar here.

Why It’s Beneficial to Add Digital Art for Workspaces

Josh Wyatt, CEO of NeueHouse which has private work and social spaces in New York, Los Angeles and Miami, says: “People, now more than ever, are acutely aware of the value of time, choice and the various forks in the road of their personal and professional lives. The pandemic has awoken all of us with a sense of the finite. As such, people should expect special moments when working – spaces and communities that empower their creativity and most importantly allow them to flourish.

“At NeueHouse, even pre pandemic, this sense of providing spaces and moments to flourish has always driven us. As we emerge into this new way to work, we have doubled down on ensuring our services, design, programming and community all provide moments where people creatively excel and find happiness. This rebirth of expecting more, opening one’s eyes to surroundings and seeking a supportive community is how the working environment will look in the future.”

He believes every workspace should approach their mission with a dedication to design and the delicate details that impact our ability to concentrate, create and ideate.

“High performance moments, that feeling of being in the flow or flourishing, is often driven by design that both inspires but also provides ease of work.” he adds. “Elevated, calm, warm and inviting moments wrapped within a diverse set of spaces where a worker can plug in and out of communal and private moments should be the north star design brief. At NeueHouse, we call ourselves a ‘cultural speakeasy’ which we feel captures our design and programming ethos where culture and commerce collide.”

Craig Knight, who heads up a research group called Identity Realisation (IDR) as part of the University of Exeter, is a firm believer in art being connected to workplace productivity. He summed up his thoughts for The Guardian: “There is a real tendency to opt for lean workspaces, designed to encourage staff to just get on with their work and avoid distraction. But there isn’t a branch of science in the world which believes this approach boosts productivity or makes for happier workers…If you enrich a space people feel much happier and work better; a very good way of doing this is by using art.”

Design studio Morgan Lovell, whose mission is to “transform offices into captivating workplaces” has released a thought-provoking essay on art and its effect on productivity in offices. “When we discuss the use of art in a client’s office design, we talk about its ability to stimulate creativity or inspire thought processes. We talk about its ability to reduce stress and improve wellbeing through its relaxing, contemplative nature. And of course, art can take so many different forms – from wall graphics and photographs through to sculptures and living walls – you can find a decorative effect to meet whatever mood you are trying to create,” it explains.

How Do You Add Digital Art for Workspaces?

A good starting point for incorporating art into our working day would be via the blank screens that are prominent throughout so many physical spaces. How many times have you walked into office lobby areas, meeting rooms or open plan work zones to see empty, switched-off screens hanging from the walls? u>Niio Art sees these screens as digital canvases with the potential to bring meaningful art into their environments and inspire an audience that spans way beyond the traditional ‘art scene’.

As the leading platform enabling digital art, Niio is utilising a growing network of 5,000 artists from 82 countries to help interior designers transform existing screens in the office, and any space for that matter, from a black void into an endless rotating digital canvas.

Co-founder and CEO Rob Anders is passionate about the role digital art plays in design. He believes it should be easily accessible and affordable: “We need art now more than ever. And by art I’m talking about the opportunity for people to stop and have a moment, to ponder and think, perhaps start a conversation,” he says. “Our platform is replacing the screen void with vitality by giving people access to the largest community of media artists and a seamless way to display premium art to any screen in any location.”

Utilising a recurring series of digital art can also provide a way of connecting offices that exist in various parts of the world. It reinforces the notion of a common style between those spaces and makes employees feel a sense of familiarity. “We have built an extremely robust platform which enables us to deliver this content to any screen in any place according to different types of business models,” adds Rob. “It can move and adapt to different times of the day as well.”

Create Fluid Workspaces With Art

Creating fluidity between spaces using art and design is a core part of the concept behind Birch, which opened its first hotel and coworking members club around 30-minutes north of London during the pandemic. London based interiors studio Red Deer has styled the estate, which includes a 15th century mansion, a lido and sprawling grounds, to coexist with its flexible nature. There isn’t an obvious transition between the coworking area, the restaurants or the hotel rooms. That is very deliberate.

“I guess it’s like wearing a suit,” Birch co-founder Chris Penn ponders. “It used to be the norm to wear formal attire to work. But the uniform was taking personality and individuality out of people in a work environment and I think offices did the same, right? They created these structured grey, neutralised environments. For the modern day personality, individuality and creativity is what differentiates the best businesses, brands and companies from those that are just existing within that marketplace.

“You can’t expect those people to be able to perform as individuals in an environment which is teaching them to be robots, confined by their uniform or the uniformity of the place in which they perform their task. People realise that if you dress someone in a suit, they are going to act like they are in a suit. If you allow people to dress how they like, suddenly their personality will come out, they will think differently and they will probably remove barriers to their thought process. It’s the same for the workspace design.”

He is passionate about creating spaces where you can rest, explore, connect, work, taste, move, or dance – all in one place. He says: “Our lives have become blended. If you don’t provide facilities for people to enjoy themselves then you’re creating a barrier to them being able to engage. The kind of people that we are trying to attract love their work. They are not defined by it but they absolutely love it. It’s a big part of their lives. They also love going to festivals, listening to music and learning new things. So why would you prevent them from doing any of those things? We want Birch to be a place where people can escape. But we’re accepting that in order to escape you need to do the things that you want to do. One of which is work.”

CoworkingResources, which publishes guides for the sector, estimates that almost 5 million people will be working from coworking spaces by 2024, an increase of 158% compared to 2020.

These projections reflect not only the growth that the industry has experienced over the past few years but also the dramatic increase in flexible and remote work practices adopted by businesses worldwide.

Experience-led hotel and hospitality collective Yon was born during the pandemic with the realisation by founders Tom Brooks and Ant Steele that working, travelling or generally making the most of your time shouldn’t exist as standalone concepts.

What started as a series of pop-up spaces around the world where guests could work and sleep in beautiful surroundings has turned into a permanent hotel, opening this summer in the coastal city of Essaouira, Morocco.

The concept is a direct response to the needs and desires of the ‘work from anywhere’ generation that is keen to discover new destinations. “So many people no longer need to go into an office every day and companies know their employees are just as productive, or more productive, when working from places they love. But they yearn for social interaction and to be a part of a community,” says Brooks.

“The freedom to log in from wherever you like suddenly means you don’t need to distinguish between travel and work. You could work from home or our vibrant coastal haven in Morocco. This has opened up the potential for a massive shift in the way we can live and want to live. At Yon, we want to help facilitate this and to introduce our guests to amazing destinations, collaborating with local insiders to deliver a special experience.”

Design Hotel Spaces with Form and Function

The hotel’s spaces are designed for productivity as well as fun. An option for privacy when needed is offered alongside communal areas. There is an events and wellness programme too. Whether you are closing deals poolside or in a dedicated work zone, every corner is being carefully styled to create a warm and welcoming ambience where you would be just as happy tapping away on your laptop or socialising over a long supper.

Murude Katipoglu, founder of design studio Design Stories, has created workspaces around the world; some with their own restaurants, gyms, and coffee bars. Her team approaches the design process just as they would for a family home: “People want the comfort of a home but also the social aspect of coworking spaces. Workspaces can be stressful for many people so a calm, welcoming environment with multiple-purpose areas and well-thought lighting is key”

She emphasises that creating different zones in one space is important to allow people to transition and find what best works for them and thinks food or drink offerings alongside comfortable breakout areas help open up new conversations: “Good design improves the way people feel and live. A well-designed and considered space would make people want to spend more time in that environment.”

Interior designer Rod Moreno Masey has chosen to embrace the coworking culture for the return to office life of his own practice MorenoMasey and is moving into the Hoxton Hotel’s coworking space WorkingFrom in London’s Southwark. He says: “Adopting a more hybrid and creative approach to designing offices and spaces for work is more relevant than ever, as well as creating a sense of identity in an office and making it more personal with some of the comforts we get from home.”

He is a firm advocate that the familiarity we experience while working at home is strongly linked to our productivity. He thinks investing in objects for the office with which people connect physically and more intimately such as handles, floor finishes and chairs are essential to helping maintain this home feel.

Morgan Lovell also believes that art is increasingly being seen as a way of incorporating an organisation’s own branding into their office design: “It can help tell the story of who they are, what they do and what they value.”

Let’s take Deutsche Bank, for example. Art is an integral part of its brand offering. In its own words: “Art spawns new ideas for shaping our future. It questions, inspires people, opens up new perspectives, and thus enables them to embrace unusual and innovative solutions.” Hence why its US and UK offices alone have more than 11,000 artworks on display.

Whether your post pandemic office is a multipurpose space, a coastal escape or living room there is a renewed sense of how our environments make us feel. Considered design, with art in its varying guises at the heart of it, will be the foundation for helping us stay productive and passionate about our vocations. Book a free consultation with Niio’s expert curators today.

About the author: Amira Hashish is the director of Rapport (www.clubrapport.com), a creative, content and events consultancy & storytelling platform for the new dawn of travel, design and lifestyle. You can follow her @thedesigneditor

“The Office: Revisited” – The Webinar
In 2021 a webinar discussion was held following the article, with the participation of industry leaders from Niio, NeueHouse, Birch, Yon and Design Stories, moderated by Amira Hashish.

Webinar highlights:

Click here to get access to the full webinar.

Aliya Khan – The Northern Star of Hospitality Design

By Eyal de Leeuw

Aliya Khan is a prolific designer, with more than 20 years of experience in the field and an endless passion for design & hospitality. Leading Marriott International’s design strategy as VP Design and Lifestyle Brands. Khan is in charge of the next generation development of both Aloft and Element – in addition to continually refining the position of AC Hotels and Moxy.

Prior to joining Marriott International, Aliya worked in numerous roles with Starwood Hotels & Resorts. She was the driving force behind several award-winning projects, including the opening of the W Montreal, renovations of the W Mexico City and the Le Meridien properties in French Polynesia, in addition to leading the design partnership effort between St. Regis Hotels and Bentley Motors and the renovation of the iconic St. Regis New York.

We sat down with Aliya to speak about her views and insights into design and technology in the hospitality industry.

You have vast experience in designing for the hospitality section. What do you see as the main challenges for the industry in the coming decade?

The challenge will be continuing to prioritize around building novel, experiential escapes– and what that will take from a time and money perspective. How do you continue to engage a very well-exposed cadre of global travelers with differentiated experiences at a time when resources are going to be tight?

The art of picking hero moments and implementing them with responsibility is part art, part science – but mostly a result of experience and quality partnerships.

You are leading design processes for various brands for Marriott International. What is the key element for planning a design concept and deciding on a brand language?

Everything begins with understanding the target audience psychographics and being able to anticipate their needs through the filter of a brand’s core values and passion points.

For example, when we talk about Westin and our target guest, the healthy active. This is as much about designing our hotels to speak to what current trends and expertise exist in the wellness market, but also identifying what the future might look like. Finding novel, ownable ways for Westin to integrate this into our hotels in ways that are instinctively natural for the brand.

This approach drives every component of the guest journey, from the moment they think to travel, to weeks after they check out – and everything that happens in between.

Aloft Buffalo Downtown, by Jeff Goldman Photography.
Artwork: Wind of Linz – Troemploeil by Refik Anadol

One of your great projects is Aloft – how would you describe the uniqueness of the Aloft brand?

When it is all said and done Aloft will always have a distinct place in my heart. I was lucky enough to be a part of the tiny group that launched this brand so many years ago. Years later, I am back to continue to evolve the design, keep it fresh and compelling, in what is now a much more saturated market of designed products.

My north star was always about delivering a low-cost build with a high-impact philosophy. Simultaneously – not either or. It was a game-changer in that market segment and continues to hold its own even today.

Now with a volume of over 200 hotels globally, we have been able to lean-in and really amplify our passions around technology, music, and design in a number of ways. Take our partnership with Niio – quality curated electronic art with huge names like Refik Anadol and Jonathan Monaghan accessible to every guest all over the world. Not bad for a select-service product.

Let’s talk about technology – Aloft is built in a very tech-forward environment. How do you leverage technology to complement the design and amplify people’s engagement?

As a designer, my approach to technology is a simple one. Always finding partners and expertise to make our guest experience more seamless in memorable ways.

At its inception – long before wi-fi was really even an accessible thing, let alone Apple TV – we were the first hotel brand to have jack packs – so people could work comfortably in their rooms, show presentations on their televisions, or even play music on a higher quality speaker than a clock radio on your nightstand. Later – Aloft was the first brand to play with keyless check-in.

This approach or desire to facilitate guest experience through an exploration of technology has remained a core value of the brand and remains present even today.

Aloft Buffalo Downtown, by Jeff Goldman Photography.
Artwork: Sky Ruby by Sara Ludy

Public spaces and hotels were always a platform to exhibit art. How do you think it affects guests today?

Art in its most basic form has existed since before 70,000 BC. Regardless of where it might be placed. I believe it continues to be an additive layer to any built environment. Art should stimulate, provoke and inspire all the senses; and always to know that every individual, at any age or with any life experience, will process and react in their own way.

How does digital art help this tradition?

The beauty of a digital art program is two-fold. First, it is the ability to cycle through various types of work, and therefore offer greater exposure to multiple voices of creation. The second is the ability to enjoy how the visual can come together with sound and light to create larger experiential moments that envelope in a way that will never be comparable to staring at a static object that is hung on a wall.

After a very challenging year, what do you think is the role of design and art in relation to people’s wellbeing?

Now more than ever, art and design will play such a critical role in how people experience life. The responsibility of reassuring people that they are safe and cared for, the challenge of stimulating thoughts and conversation, and the lure of tempting people to see and experience more. The list is endless.

All I know is that after almost a year of being homebound, I am ready to get out there and see and experience it all again!

Quantum Memories, the spectacular power of AI art

“Quantum Memories“ is Refik Anadol’s most technically and conceptually ambitious work to date. Commissioned by the National Gallery of Victoria, the work explores the opportunities presented by artificial intelligence, machine learning and quantum computing to visualise an everchanging large-scale immersive multimedia artwork.

Installation view of Refik Anadol Quantum Memories
On display in NGV Triennial 2020 from 19 December 2020–18 April 2021
At NGV International, Melbourne
© Refik Anadol Photo: Tom Ross

New media artist Refik Anadol has created a body of work that locates creativity at the intersection of humans and machines. His site-specific parametric data sculptures, live audio/visual performances and immersive installations take many forms, while encouraging us to rethink our engagement with the physical world, its temporal and spatial dimensions, and the creative potential of the machine.

In Quantum Memories 2020 Anadol is harnessing a dataset drawn from over two hundred million images linked to nature from publicly available internet resources and processed using quantum computing with machine learning algorithms. Anadol’s work uses the data to speculate an alternate dimension of the natural world as a complex cultural entity with memory.

Installation view of Refik Anadol Quantum Memories
On display in NGV Triennial 2020 from 19 December 2020–18 April 2021
At NGV International, Melbourne
© Refik Anadol Photo: Tom Ross

The first true quantum artwork created, Anadol’s arresting visuals and accompanying audio are composed in collaboration with a generative algorithm enabled by AI. In taking the data that flows around us as his primary material and the neural network of a quantum mind as his collaborator, Anadol paints with a thinking brush offering us radical visualisations of our digitised memories of the natural realm.
By representing the complexity of our collective memory in the largest digital artwork staged by the NGV, the artist encourages us to imagine the beginning of a quantum computerised mind and its immense potential for the future of art and design.

Refik Anadol Quantum Memories on display in NGV Triennial 2020 from 19 December 2020 – 18 April 2021 at NGV International, Melbourne.

The art industry in times of COVID-19

By Steven Sacks, director of bitforms gallery

The art world was particularly hard hit since the onset of Covid. Artists, galleries and museums all needed to drastically adjust to a new world. Public spaces were shuttered, thus most artist’s shows were cancelled, leaving them disenfranchised and unmotivated to produce new work. Collectors were too distracted and concerned about their health and family to support the arts. No Basel. No Frieze. No fairs to view art, gather and socialize. Sans art fairs left many small and medium sized galleries with a massive deficit in their income.

A still from the virtual version of the exhibit “Disembodied Behaviors“

In my 20 years as a gallerist I have never seen anything like it. Virtual and digital initiatives became a necessity to stay relevant and survive. The art fairs attempted to create online platforms, but most were novice and ineffectual. They were basically glorified web sites, nothing original or engaging. Since my gallery is very experienced in new media and online realms we were able to adapt and produce a range of online exhibitions that received favorable press, but sales were still a challenge. Virtual platforms such as Mozilla Hubs and New Art City provided us novel ways to present exhibitions and interact with visitors. We had a solo show with Siebren Versteeg that was embedded entirely in an email. For one of our group shows, Tree of Life, we worked with 2 artists to curate and build a unique website which was the only way to view the exhibition.

Claudia Hart, The Ruins, 2020
Three-channel video animation (color, sound), three screens or projectors, media players, speakersץ Screen size variable, Ed 3, 1 AP

Offering video artworks became a desirable option during the pandemic. Using video art distribution platforms such as NIIO I was able to curate shows online and present them to collectors and curators. We shared the actual video artworks in high resolution, maintaining the integrity of the art vs. exhibiting low quality representations of 2D works in a poorly designed web site.

Daniel Canogar, Loom, 2020
Generative animation (color, silent), computer, screen. Dimensions variable, portrait orientation. Edition of 7, 1 AP

Although this past year has seen unprecedented challenges, many artists and galleries have deepened their connection to new media and virtual environments. This new knowledge will permanently be embedded in both artist’s practice and future gallery programming– better preparing us all for the next challenge that arises.

Art can instill inspiration in employees. Yes, even those working remotely.

by Joy Bernard

It has long been postulated by psychologists and scientists alike that a work environment which provides employees access to art inspires higher productivity rates and a better emotional climate. Countless studies conducted in recent years have indicated that workers who were surrounded by artworks in their office spaces were more incentivized to immerse themselves deeply in their professional commitments.

An avid example of such research is one that was published in Britain in 2016 by a team of researchers led by Dr. Craig Knight, who has been studying the psychology of working environments for over a decade at the University of Exeter. Dr. Knight told the Guardian at the time that he has noted that there is a “tendency to opt for sanitized, lean workspaces” that are “designed to encourage staff to avoid distraction.” However, the results of the study he had carried out with a group called Identity Realisation (IDR) revealed that “if you enrich a space people feel happier and work better; a very good way of doing this is by using art.”

Deutsche Bank London’s reception features art by Anish Kapoor and Damien Hirst. The bank has 60,000 artworks across 40 countries. Photograph: Deutsche Bank (Originally published by the Guardian)

Knight reached this conclusion while he attempted to understand what would make a work environment effective. He asked a group of participants to complete an hour’s worth of work in four different types of office spaces: Lean (containing only the necessary elements to do a task), enriched (including art and plants arranged in advance), empowered (same art and plants but participants could select where to place them) and disempowered (participants could arrange the art and plants but the experimenter then undid these personal touches).

What Knight discovered is that the individuals who worked in the enriched offices were 15 percent quicker than those employed in the lean office, and reported less health complaints. The figure doubled for those who worked in the empowered space.

Moving Image Artwork by Zeitguised at Meet In Place, London. Photo by Tom Mannion.

Numerous companies, including those generating the most revenues and interest in markets worldwide today, have implemented the conclusions of studies such as Knight’s into their design of the work space. Some of the most well-known examples that come to mind are the offices of Apple, Facebook and Google. These corporations have famously hired esteemed architects to create beautiful work spaces for their employees and filled them with gorgeous artworks to inspire enjoyment and efficiency.

One example for a prominent brand that decided to make new media art a core aspect of its design is SalesForce, the U.S. cloud-based software company. The company invited media artist Refik Anadol to enhance its headquarters in California with his public art project, “Virtual Depictions: San Francisco.” The stunning work, composed of a series of parametric data sculptures that depict the story of the urban environment sprawled outside SalesForce’s offices, was displayed on a large LED screen visible to passersby walking near the building. Thus, both workers of the company and residents of the metropolitan were able to enjoy the art that was inspired by their lives and reflected to them a visual narrative they could connect with.

The incorporation of art into the work sphere doesn’t just benefit the business sector. It also helps support the creative community, whose members often struggle financially and depend on their galleries and collectors for inconsistent incomes. Another important advantage inherent in the integration of art into the business space is the impact it provides for both artists and businesses that want to cultivate their own unique statement.

So while it’s clear that there are more pros than cons to the inclusion of art in the work surroundings, a new question now arises: How can this be accomplished at a time when most of us are still shuttered in our homes since the outbreak of the coronavirus?

The arts and culture industry has already started making the leap from physical to digital, or attempts to connect the two where possible. Large events that brought people together are now offering an online alternative, such as the Burning Man festival that is taking place in cyberspace this year instead of its usual location in Nevada’s Black Rock Desert. Companies like Netflix are taking advantage of the current circumstances that have imposed a partial or complete isolation on most of us. The U.S. production company and streaming service has recently introduced a feature especially adequate for our times – the Netflix Watch Party, whereby users can join group chats and enjoy a synchronized video playback so the viewing experience can be shared.

Exhibition spaces are also harnessing the technological means at their disposal to continue providing art connoisseurs a personal viewing experience even if they can’t engage with the artworks face to face. Creative ventures like Bitforms Gallery have rendered digital art exhibitions accessible online, like the most recent solo show by American artist Claudia Hart, “The Ruins,” in which she presents her aesthetic interpretations of ruminations on an apocalyptic and disjointed world. Animation, augmented wallpapers, three-dimensional sculptural objects and other projects crafted by the esteemed creator and curator and presented on screens powered by Niio, would not have enjoyed viewership in the days of the pandemic had the gallery not opted for the online presentation mode.

The Ruins by Claudia Hart. Virtual Exhibition.

In the business sector, matters are more complicated. Even if some countries have eased the social distancing measures that were initiated earlier this year, many workers are now still partially working from their homes and only venturing into their offices part-time. Online meetings have become the new norm overnight, and our living rooms have quickly transformed from places of repose to areas of work.

The good news is that employers can still cultivate pleasant surroundings for their workers, even if they are not all sharing the same space as before. All they require are the suitable digital tools that will assist in keeping their clients and employees connected. One way to do it is for business owners to digitally share with their workers art that will enhance their creativity and reduce their stress levels, a welcome feeling at such a period of intense uncertainty.

While bosses can go the old-fashioned way and send their staff static images of visual art, a more compelling medium that could draw their attention is digital art, namely moving image creations. Easier to transfer online and often more communicative and relatable than the average abstract painting, digital art was having its moment well before the pandemic upended our lives earlier this year.

Artwork by Claudia Hart.

The era we live in is indisputably inundated with screens and surfaces, making video art one of the most adaptable and relevant forms of art. If video art was only an emerging artistic phenomenon in the 1960s and the 1970s, today it is an inseparable part of the curriculum in major academic art institutions around the globe, a creative medium of choice for young artists and a central component of the collections of leading museums and galleries.

If you are wondering how to make your workers engage with video art and are not sure how to start, our platform is the first step on the way. If you are an employee or a business owner looking to enrich your online meetings, you are welcome to try out our selection of free Zoom backgrounds. The collection, which features carefully curated options crafted by talented international artists, can make it seem like you are in an aesthetic mansion with video art collections decorating the walls. You can also boost a digitized conference by installing in the background a single video artwork of the various creations we have on offer.

Niio’s digital art solutions are an easy way to increase your brand’s equity, make it memorable and expose it to as many viewers as possible. We have recently collaborated with various powerhouse companies, both in the realm of art as well as in marketing, to ensure that the artworks of the creators we team with will reach diverse viewers. One such joint venture has led to our campaign with Uber; various video ads, decorated by moving image artworks from our platform, are now displayed on screens installed atop Uber’s fleet of cars in major U.S. cities.

Another cooperative venture that has given voice to the work of artists throughout the world is the open call competition we launched with Samsung. Out of hundreds of submissions, three winning artworks selected by our panel of judges will be screened in select locations globally on Samsung’s The Wall, a top-of-the-line microLED display that will enhance the viewing experience these oeuvres deserve.

It is our mission to provide you with the most technologically advanced means to grace your companies or offices with art that will inspire and move you. Our display solutions have been developed and customized to showcase moving image art in the best conditions. Usable on both dedicated and shared screens and easy to install on existing screens, they are designed to ensure the optimal presentation. If you are not sure that you would like to commit to a year-round plan, our affordable subscription model, which comes in various options, will enable you to sample the services we provide.

Niio is rapidly becoming the equivalent of Spotify in the art world. We are the leading platform for connecting thousands of artists and galleries from all over the world that specialize in digital art. We turn screens on walls into digital art canvases that display beautiful moving artworks, which transform spaces and inspire audiences globally.

We began partnering with leading artists and galleries well before the pathogen emerged in order to create and sustain an alternative platform for the distribution and display of art. Our vision has now become more relevant than ever: Showcasing quality art online is not plan B or an undesired recourse. It is the natural next step to take for artists, exhibition spaces and businesses that want to display art that communicates and transcends geographical and cultural barriers.

Innovation Fusion: Art x Technology

A discussion that is focusing on the Intersection of Art and Technology with keynote speakers, renowned artist innovator, Janet Echelman and Rob Anders, Co-founder and CEO of Niio, an Israeli startup company holding one of the biggest names in “new media art” and aspires to become the Spotify of visual art. The conversation also includes an update about how the tech eco-systems in both Florida and Israel are thriving despite the pandemic. Jamal Sowell, Florida Secretary of Commerce and the President & CEO of Enterprise Florida provides updates on Florida’s tech ecostyem and Ori Kaufman-Gafter, Head of International and Tech banking at Bank Leumi USA, provides insights on how the Israeli tech ecosystem weathered the pandemic. Keeping with FIBA’s tradition of featuring success stories of Israeli companies thriving in Florida, this year’s event featured Israeli company, Aviv Clinics, that recently launched its hyperbaric clinic in The Villages. David Globig, CEO of Aviv Clinics explains why Aviv chose Florida as its first site outside of Israel and how the technology works.

Author Archives: Niio