[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Last week, Niio was invited to participate in an evening of Art & Tech at the venerable Sotheby’s auction house in NYC. Recognized as one of the industry’s TOP Art/Tech/Design startups, Niio was presented to an audience of 200.
During the evening, which featured three incredibly talented digital artists, Ori Gersht, Ronen Sharabani and Nevet Yitzhak, Niio’s co-founder & CEO, Rob Anders, was given the opportunity to introduce Niio and to talk to the audience of collectors, curators, artists and fans of digital art about our mission and the steps we’re taking to help support, nurture and grow the digital art community globally.
By providing a dedicated, end-to-end, cloud platform with robust proprietary professional tools, including an ArtPlayer and Remote Control App, Niio is able to play a role in helping to solve many of the most vexing challenges associated with digital art – – management, distribution and display. We were thrilled to have been given the opportunity to tell our story.
Niio co-founder & CEO, Rob Anders presenting to a full house at Sotheby’s.
We couldn’t be more thrilled to be a part of the newest “class” of NEW INC. the first museum-led incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design and technology.
We were selected to participate in this prestigious program (’16/’17) and have joined an incredible co-hort of talented creators and entrepreneurs from around the world. We’re working out of a inspiring, light-filled space on the Bowery (NYC) which is located just next door to the New Museum.
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]We were thrilled to be invited to the Los Angeles studio of cutting edge media & data artist Refik Anadol. Located in the Silver Lake area on the east side of LA, the studio is accessed from a small side door. Step inside and you’re immediately enveloped by a sleek white space with 20ft ceilings, desks dotted with enormous computer screens, a brand new projector and great Mid-century modern furniture.[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column width=”1/2″][vc_column_text]Of course it’s hard to miss the perfect, small scale model of Frank Gehry’s Disney Music Hall, one LA’s (if not the world’s) most iconic buildings. Refik used the model to create one of his very first projects in LA.
If you’ve been to San Francisco recently, you would not have been able to miss the skyline altering Salesforce Tower whose lobby is defined by a 3-story tall, 2,500-square-foot digital canvas featuring a custom data art creation by Anadol.
Together with his collaborator Peggy Weil, Anadol created a large scale data piece for LA’s first public art biennial, Current: LA Water.
To learn more about Refik’s unique artwork check out this feature story, KCET: Big (Beautiful) Data: The Media Architecture of Refik Anadol.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”580″ img_size=”full” add_caption=”yes” qode_css_animation=””][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_empty_space height=”40px”][vc_gallery type=”image_grid” images=”579,578,577″ img_size=”full” onclick=”” column_number=”2″ grayscale=”no” space_between_images=”yes”][/vc_column][/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_empty_space height=”40px”][vc_column_text]About Refik Anadol
Refik is a media artist and director born in Istanbul, Turkey. He currently lives and works in Los Angeles, California. He is a lecturer in UCLA’s Department of Design Media Arts. He works in the fields of site-specific public art with parametric data sculpture approach and live audio/visual performance with immersive installation approach. Particularly his works explore the space among digital and physical entities by creating a hybrid relationship between architecture and media arts. Learn more about Refik.[/vc_column_text][/vc_column][/vc_row]
This Fall, ArtHelsinki in collaboration with Moving Image co-founders and directors Murat Orozobekov and Edward Winkleman, launched a special video and film program. Galleries were invited to submit up to 3 “moving image” works with those selected presented at the fair (Sept. 7-11, 2016).
We were thrilled to have been selected by Moving Image’s Winkleman and Orozobekov as the platform of choice for supporting open call submissions and for powering the moving image portion of the ArtHelsinki fair. Learn more about how Niio supported this entire process.
Professional Tools: The Submission Process
Cobbled Together Solution Supporting an open call for for moving image artwork comes with many challenges. Immense file sizes and multiple rich formats make open calls challenging for curators. Often times, they receive works in many different ways (USB, Gmail, Dropbox, FTP site) making the management and review of submissions a very time consuming, non-centralized process.
Using Niio’s ArtConsole, the Moving Image team was able to easily plan and organize the show which featured a synchronized 90-minute video installation across 3 screens.
New Work Flow Niio supports all rich file formats (4K to VR) up to 250GB thus enabling all participant to submit to a single platform enabling curators and event organizers to manage submissions from one single location. In addition, when ready they can view the submission as intended by the artist in the highest possible quality, thanks to Niio’s 4K/60fps player. Gone are the days of watching low res, compressed previews on non-intended platforms such as youtube or vimeo.
Professional Tools: Powering the Fair
New Work Flow For Display With all of the artwork submissions neatly organized in their Niio account, the Moving Image team was able to easily plan and organize the show which featured a synchronized 90-minute video installation across 3 screens.
The Moving Image team opted to use our Niio ArtConsole (4k/60fps player) which they plugged directly into their 3 projectors. With the works pre-downloaded to the Niio ArtConsoles, they didn’t require Wifi for display. During the show, the Moving Image team was able to control the manage the show via their Niio Remote Apps.
We are big fans of Brooklyn basedTRANSFER. Gallery founder/director Kelani Nichole, started the exhibition space nearly four years ago in order to support and and cultivate artists with computer-based practices. Get to know Kelani:
What are the biggest challenges you face dealing in a digital medium both as a gallerist and as a curator?
Technical details aside, I’d say the biggest challenge currently facing the market for media-based artworks is around preservation and documentation of the artists’ intent. Much of the work I deal with is software-dependent, ephemeral, or online public artwork, so preserving the larger context and supporting platforms becomes the major consideration when appreciating these works. Just as any traditional format of artwork, new forms of media require restoration and care, and have the added complexity of authentication.
What are the biggest challenges in collecting digital art?
Preservation and authentication are the two biggest challenges to growing a secondary market for these artworks. Additionally, the body of criticism is still developing – the artworld is warming up to how to talk about these works, and successful institutional displays are somewhat few and far between.
I’m very keen to explore new methods of authentication. The current standard for authentication is a signed certificate, often accompanied by a digital still, editioned media storage device/object or other accompanying physical ephemera. In the near future I believe digital transfer of ownership will become more prevalent, as new standards emerge.
How do you think a platform like Niio will affect the medium of digital art?
I think Niio has solved some of the challenges related to displaying these works. I’m particularly interested in the workflows and collaboration points of the software between collectors, curators, galleries / institutions, agents and artists and believe a method of seamless exchange is an important step to making the work more accessible.
You’ve said that this year all the shows you’re staging at TRANSFER feature only women artists. Why is a series like that important to you?
I dedicated 2016 to showing new works from the studios of women, all of them experimental in their format and looking to test new ideas from the studio at TRANSFER. Gender balance was a hot topic in the artworld last year, a group of women working with new forms of performance and media were featured in ‘Women on the Verge’ in artforum.
This article crystallized a movement I had started to engage with during ‘gURLs’ a night of performance at TRANSFER in 2013, and have been tracking ever since. I found this article inspiring, and saw a timely opportunity to deepen my own understanding of the ways in which women are pushing into new forms of performance, installation and time-based media unlocking new opportunities for technology that are emotional and deeply human.
Carla Gannis launched my 2016 program, introducing a new body of 4K video works of self portraiture, a continuation of a year-long performative drawing project. Claudia Hart’s large-scale media installation was extended through the summer at TRANSFER. Next I’ll launch Angela Washko’s first video game artwork in September, followed by a new body of work from Morehshin Allahyari in the fall.
Ben is a NYC based media archaeologist, archivist and conservator of born-digital and computer based works of contemporary art. He is the Associate Media Conservator at the Museum of Modern Art (MoMA). In this role, he develops strategies and policy that contribute to the preservation of the museum’s digital collections. He has also worked with the Whitney Museum, Cory Arcangel, JODI, Rhizome just to name a few.
We are thrilled that Ben has joined us as an Advisor and is working with us on a key part of the Niio platform – – digital preservation.
Ben in his natural habitat.
What do you believe are the biggest misconceptions about digital / moving image art and what would you like people to understand?
The idea that digital means immaterial. So often I hear collectors and institutions describe digital artworks as being fundamentally ephemeral and immaterial. This couldn’t be farther from the truth.
Take for instance Andrew Blum’s book Tubes: a Journey to the Center of the Internet – Blum travels around the world tracing and documenting the immense and complex physical infrastructure of the internet. An earlier example of this kind of hacker tourism / documentation is Neal Stephenson’s 1996 piece for WiredMother Earth Mother Board, where Stephenson documents the gritty blood, sweat, and tears involved in laying a transcontinental fiber optic cable.
This same brutally physical reality exists when considering the storage of digital files. Let’s say you had 100 reels of 35mm film prints, and you digitized and digitally restored them. Are these now immaterial? You’ve now created roughly 206 TB of data. If you were going to stored these on LTO 6 tapes, they would take up 4,684 cubic feet, and would weigh a total of 37 Lbs (16.7) kg. If you stacked the tapes, they would be almost 6 feet tall. Is that immaterial? Absolutely not. Granted, the amount of physical space in the real world that a digital bit requires is very small – but it is still very much physical.
Do you see a time when digital art / time-based media is considered mainstream?
It is. I think we can all agree that MoMA is mainstream, no? The atrium at MoMA is most often the first gallery that visitors see when coming to the museum. Now, consider the kind of artworks that have been shown in this atrium – the most prominent space in the museum – in the last five years. I would estimate that 75% of the work has been at least partially time-based media.
How do you define mainstream? Will media art be mainstream when museums are selling Ryan Trecartin coffee mugs in museum gift shops? Is that something we even want?
What do you think about all the hype surrounding VR? Do you think it’s a tool that artists and museums will eventually embrace?
Artists of course started playing around with the various new VR platforms as soon as they could get their hands on them, and I think that the response on the part of museums has been rather rapid. MoMA in fact has been including VR in its curatorial programming, and it is only logical to suppose that it is just a matter of time before a VR work is collected.
Personally I approach anything that is hyped as hard as VR with a great deal of skepticism, but having tried various examples, it is absolutely an incredibly rich area for artistic exploration. The sensation is rather astounding.
As an artist yourself, what drew you to “digital” vs. a more traditional medium?
I’ve always been the kind of person who likes to take things apart, figure out how they work, put them back together (or not), and make something from the parts. I think that anyone with this predisposition is naturally attracted to working with computers, and time-based media in general.
Many of the professors I met in art school had been heavily involved in the upstate New York video art scene of the 60s and 70s – and they had built our studios accordingly. I became very immersed in real-time video synthesis and processing – hacking, circuit bending, custom electronics, etc. I was lucky enough to have spent time at the Experimental Television Center in the early 2000s, before it’s closure in 2011. Throughout this time I was still drawing, making sculpture, prints, painting, everything really. I was fortunate to have a very interdisciplinary art school experience.
Niio Co-Founder, Rob Anders, in front of a work by Cory Arcangel in the Lisson Gallery Booth @ Frieze NYC.
What was the first piece of digital art you remember experiencing?
Either Paper Rad or Cory Arcangel
Who is doing really cutting edge work?
Tabor Robak continues to amaze
If you could own one piece of art, what would it be?
Any Ed Ruscha
Favorite museum (aside from MOMA)?
The New Museum is always a favorite for a weekend afternoon.
Ben is a NYC based media archaeologist, archivist and conservator of born-digital and computer based works of contemporary art. He is the Associate Media Conservator at the world-renowned Museum of Modern Art (MoMA). In this role, he develops strategies and policy that contribute to the preservation of the museum’s digital collections.
Prior to MoMA, Ben worked as a Digital Conservator at Rhizome at the New Museum where he structured preservation and collecting practices for collections management, documentation, and preservation of born-digital works of art. As an Adjunct professor at NYU’s Moving Image Archiving and Preservation (MIAP) program, Ben taught a course on Digital Literacy designed to equip first year graduate students with fundamental technical skills for careers in digital archives as well as Handling Complex Media, a course designed to give second year graduate students practical skills for the identification, risk assessment, preservation and treatment of creative works that employ complex and inherently unstable digital materials.
Research interests include: digital preservation, digital cultural heritage, web based creative communities, computer history, information architecture, metadata and animated gifs.
