Carlo Zanni: Do Anything Now

Pau Waelder

Carlo Zanni
DAN
banquet gallery, Milan
12.12.2024 – 1.3.2025

Carlo Zanni, DAN. Solo exhibition at banquet gallery, Milan. Photo: Pau Waelder

Browse by category. See more products based on your recent purchases. Enjoy free shipment for a limited time only. Buy now. Our daily interaction with e-commerce sites is a delicate balance of seduction, anxiety, submission, and intrusiveness. While we eagerly look for the product that will finally make us happy, a code runs underneath the interface, collecting our preferences and feeding a system that increasingly succeeds in predicting our wants and needs, and even shaping them to benefit vendors. We know this, but we keep buying anyway.

Our daily interaction with e-commerce sites is a delicate balance of seduction, anxiety, submission, and intrusiveness.

While we engage in this narcissistic and Sisyphean task, the world keeps turning, and not always for the best. Innocent people are massacred in wars, terrorist attacks, and deranged shootings; migrants die trying to reach a better shore; people suffer under corrupt and authoritarian systems. This undercurrent of daily violence is hidden below the glossy interface that constantly presents desirable products for our consideration. We seek comfort and self-improvement, while others seek shelter and food. We zoom into the images to appreciate the product’s features and look away, or only briefly glance, at harsher realities. We eagerly follow the route of our purchases as they are shipped to our home, when others check alerts of incoming missiles, floods or fires, or see themselves sent away from countries that reject them.

Carlo Zanni’s artistic practice has, for many years, focused on the “shared landscape” that digital devices and the internet have created, enabling us to contemplate this virtual space as a territory that is at the same time familiar and distant, intimate and public. He has explored digital culture with the eyes of a painter, creating new forms of portraiture for computer desktops and landscape compositions made of pixels and real time data extracted from online sources. The artworks he now presents at his solo exhibition DAN at banquet gallery in Milan can only be understood from his decades-long exploration of internet culture, consumer society, identity, politics, programmed obsolescence, automation, and the way that art can address these aspects of our contemporary reality.

Carlo Zanni, Check Out Paintings, 2024. Photo: PW

Check Out Paintings

One of Zanni’s earliest works is DTP Icons (2000), a series of oil paintings depicting desktop icons of the software that was shaping digital culture in the late 90s and early 00s, like Napster, Shockwave, Illustrator, or Photoshop. He also painted desktop backgrounds commonly used in Windows and MacOS operating systems, based on the idea that “the desktop is the landscape and the cursor is the horizon.” Here, painting became the perfect medium in an attempt to both elevate the cultural status of a piece of software or a decorative element (by making it part of a work of art), and to fix its existence for posterity. Today, many of the elements he painted, the desktop images and the software, are no longer in use, obsolete, forgotten –just as last year’s news. The social and political reality underlying this booming internet culture (in the midst of what would later become a market bubble) is also referenced by Zanni in other paintings that point to the cracks in the system and look at the underbelly of the beginnings of e-commerce and millennial fascination with digital media: the online black markets, computer viruses, and hacker culture. The artist painted placeholders of missing images related to search queries, and later on explored the iconography used by hackers, often depicting monsters and satanic symbols to underscore their deviation from accepted standards. 

Many of the elements that Zanni painted in the early 2000s, the desktop images and the software, are no longer in use, obsolete, forgotten –just as last year’s news.

Painting, which later became more of a conceptual framework in Zanni’s digital art practice, comes back as a medium in an evolved form that synthesizes what the artist has learnt and developed over the last two decades. Check Out Paintings (2022-2024) is a series of canvases that paradoxically (for a painter who depicts our digital landscape) cannot be properly viewed on a website. No photograph can actually capture the nuances of these almost abstract paintings that require the viewer to be physically present in front of the artworks and to pay special attention to their subtle details. The paintings depict elements of e-commerce sites’ check out pages, such as dropdown menus, buttons, quantity selectors, and so on. Unlike Zanni’s paintings from twenty years ago, depicting these elements is not the main subject of the artworks. Rather, they become part of a visual vocabulary with which the artist plays freely to create compositions that cannot possibly be perceived at a glance, as is so frequently demanded of contemporary painting. Using muted colors and thin, faintly drawn details, Zanni forces the viewer to look closer and read the texts that replace the usual messages found while shopping online. Some of these texts clearly refer to specific news, such as the passing of Queen Elizabeth II, a flood in the city of Faenza, or Brexit. Others more cryptically refer to the number of migrant men, women and children that died while trying to reach Europe by boat, or the GPS coordinates of a missile strike. 

Carlo Zanni, Check Out Paintings (detail), 2024. Photo: PW

One may choose to inquire about these references in order to learn what lies beneath the surface of the canvas, or simply observe from a distance what seems to be yet another abstract composition. The interface elements of e-commerce sites operate here like a veil, that in turn serves as a background for a colorful, detailed emoji or a series of black shapes extracted from the Amazon logo. Zanni refers to these elements as “clickbait,” in the sense that they attract the viewer’s attention and give them something to look at. But this is just a distraction, for the content of these paintings lies somewhere else.

Carlo Zanni, DAN. Exhibition view at banquet gallery, Milan. Photo: PW

My Shameful Sweet Spot Between Distress and Hilarity

Two decades ago, Carlo Zanni started using long, evocative titles for his internet-based artworks with live data. Works like The Possible Ties Between Illness And Success (2006) and My Temporary Visiting Position From The Sunset Terrace Bar (2007) introduced a dominant narrative that invited viewers to watch, listen, and interact with the artwork as a film rather than contemplate it as a landscape. This shift had already been initiated in the videogame artwork Average Shoveler (2004), which in turn builds on previous digital landscape compositions with real-time data such as Skyman (2003) and eBayLandscape (2004), adding a beautifully crafted intro scene that clearly marks the debut of Zanni’s exploration of the cinematic. Cinema, documentary, and other forms of audiovisual content, such as music videos, YouTube clips, and videoart, have shaped over the last decade how the artist confronts reality (both on the global, socio-political scale as well as in a more intimate level as a creator) building semi-fictional narratives that speak of a consumer society immersed in data. 

Since the early 2000s, Carlo Zanni has been interested in the art market from the perspective of an artist creating digital art online. He pioneered talks about the possibilities of selling art online, and over the following two decades has experimented with different forms of presenting digital art for sale aimed at mass distribution, such as the ViBo (2014-2015), a paperback publication with an embedded video player and screen, or the unrealized online art platform P€OPLE ¥rom MAR$ (2012), which prefigured many elements later found in NFT marketplaces. Precisely, the NFT boom marked another shift in Zanni’s work: from seeking a solution for the distribution of digital art in the contemporary art market to addressing this market, and more widely e-commerce and consumerism, as a subject. While ZANNI (Ẓ) and Boil the ocean. Cook the books. Eat your own dog food, both from 2018, address the early culture surrounding cryptocurrency, after the record sales of NFTs at auction and the market bubble that ensued in 2020-2021, his work returns to a more sober and refined attention to painting and e-commerce. As previously discussed, this is made evident in the Check Out Paintings series.

Carlo Zanni. Save Me for Later, 2022

Connected to the paintings, the live internet performance Save Me For Later (2022) builds on the concept of “the desktop is the landscape and the cursor is the horizon” to create an automated narrative in which we seem to be witnessing the artist himself endlessly browsing the Amazon website and adding random products to the shopping cart. In fact, it is a bot that browses the site, while a recording of Zanni’s face staring at the screen creates the illusion that it is the artist who is engaged in an endless cycle of shopping. However, the browser window is placed in such a way as to reveal another window below, which displays the code that runs the bot. This artwork, whose video edition is featured on Niio, confronts us with our own browsing and shopping habits, trapped in a cycle of endless pursuit of satisfaction. If a viewer dedicates enough time and patience to observe this apparently banal scene, they will gradually realize that the Amazon marketplace is actually an everyday landscape they know too well, and probably start to feel a twinge of curiosity or desire after seeing some of the products selected by the bot.

The Amazon marketplace is actually an everyday landscape we know too well.

Whereas Save Me For Later depicts a landscape and addresses our consumerist habits, My Shameful Sweet Spot Between Distress and Hilarity (2024) develops an underlying socio-political critique and has stronger ties to painting. Also a live internet performance (currently taking place in the basement of banquet gallery), this artwork uses as its canvas the website of the Parisian haute couture house Maison Margiela. The luxury fashion items sold by the prestigious brand are used by the artist as elements of a visual composition, as the bot not only clicks through the site but also zooms into the photos until they become textures that fill the browser window.

Carlo Zanni. My Shameful Sweet Spot Between Distress and Hilarity, 2024. Photo: PW

Again, Zanni’s face is displayed on a floating window, keeping the illusion of a conscious human activity, while the screen leaves room for another window beneath, that shows the program running the bot. Here, the code reveals that the bot is culling headlines from the news outlet AlJazeera, which from time to time are used as search queries on Maison Margiela’s site. The incongruence of this automated action brings forth the tensions and contradictions in our layered society, in which everything is traversed by flows of information. One may thus wonder, for instance, what does the fall of the Assad regime in Syria has to do with a Glam Slam hobo small bag crafted from quilted nappa leather. Zanni is able to connect these two distant realities by transferring data from one system to another, letting the website of the luxury fashion house interpret the query according to the information in its own database.

As in the Check Out Paintings, this artwork plays with the layering of separate realities, which is not immediately apparent and goes beyond the representation of the interface to create its own visual language. As the screen is covered by the texture of one of the items on sale, the artwork hints at the possibility of simply being an abstract composition, therefore providing the soothing distance from reality that art can deliver so effectively.

Carlo Zanni. DAN, 2024. Photo: PW

DAN

The dissonance between the experience of someone (anyone of us) shopping online and that of someone trapped in such a horrible situation as to make it to the headlines of a news agency can be expressed in terms of distance. Not only social, political, or economic distance, but also plain physical distance. We can observe events happening around the globe from our screens with some level of concern, but also detachment, since they are not happening at our doorstep. The pandemic showed how oblivious we can be to the fact that an outbreak in a country far away could have implications at home. It can be said that our online life has created an intimate distance between us and the content on our screens, while expanding the distance between us and our immediate surroundings. Our online shopping experience is a good example: we search for the product we crave, staring at a screen very close to our face, browsing, examining the product in detail, zooming in. If it convinces us, we press the “buy now” button, and wait. The wait must be as short as possible: one-day, same-day delivery. It was so close to me on the screen, why must I wait to have it in my hands? The physical distance must be erased as much as possible. The process taking place from order to delivery is obliterated, or at most expressed in a somewhat abstract form as a progress bar, as if the product were downloaded from the cloud into our home. When this process concludes, what we get is a cardboard box that will be joyfully opened and then thrown away.

Our online life has created an intimate distance between us and the content on our screens, while expanding the distance between us and our immediate surroundings.

The brown cardboard box has been popularized by Amazon and is now so strongly associated with the online marketplace as to become part of its brand identity. The smiling box symbolizes the happiness of the consumer in a sustainable planet that uses recyclable materials. Obviously, this message obscures the working conditions of those involved in packing and shipping, the damage to local stores, and the carbon footprint of a system that transports and delivers products individually to customers. In DAN, Carlo Zanni explores the dark side of Amazon, and e-commerce in general, in a series of sculptures that represent cardboard boxes with hidden messages inside. Built from MDF panels, the sculptures display laser engraved symbols on their outer faces, reminiscent of the Amazon logo. Inside, one finds weirdly drawn images of demons, partly hidden on the bottom of the boxes. The artist generated these symbols using an early version of DALL-E, an artificial intelligence software that produces images from text and due to its limitations at the time, often created ghostly, incoherent shapes. Zanni prompted the AI model to create versions of an “evil Amazon box,” which resulted in the somewhat amateurish and uncanny symbols engraved on the sculptures. Interestingly, the devil-like creatures that populate the boxes bear some resemblance to the imagery used by hackers that the artist explored two decades ago, thus connecting the dark side of e-commerce to the underbelly of digital culture.

The acronym “DAN” stands for “Do Anything Now” and refers to a “jailbreak” prompt that has been used by ChatGPT users since 2022 to bypass the limitations placed by OpenAI on the uses of its chatbot. The company limited uses of the AI program to avoid it being used to spread misinformation or create false images of real individuals that could damage their reputation or cause them harm. Over the last years, OpenAI has worked to limit the effectiveness of this prompt, in an ongoing effort that exemplifies that technological advancement will always face unethical or criminal uses. In a time of unprecedented developments in AI and robotics, DAN stands as a warning of the potential consequences of a race for AI dominance that responds to economic profit and geopolitical influence. As we seek to “do anything now,” to get what we want (or what we’ve been told we want) without delay, we are feeding a system that ultimately shapes our lives. Through the metaphorical language of art, Carlo Zanni invites us to look under the hood and read the code.

Carlo Zanni. DAN, 2024. Photo: PW

Claudia Hart on Machiavelli, politics, and NFTs

New York-based artist Claudia Hart’s background in art and architectural history and publishing has defined an artistic practice developed since the late 1980s and focused on bridging the physical and digital worlds. An art critic and curator as well as an artist, her production is infused with literary and art historical references, using the words of male philosophers, poets, and painters such as Jean-Jacques Rousseau, Lord Byron, Lewis Carroll, Thomas Jefferson, Henry Ford, or Walter Gropius to apply a feminist approach to the representation of women in art and the influence of digital technologies in our patriarchal society.

An early work that she has come back to regularly, A Child’s Machiavelli combines many of Hart’s interests, from literature to analog and digital image making, performance, and a satirical view of society. 

Claudia Hart. LittleGuys, 1994.

A Child’s Machiavelli is a series that started in 1995 and has seen many different versions over a span of almost three decades. Hart was living in Berlin at the time the city was reinventing itself after the fall of the infamous wall. As the artist recalls, despite the spirit of newly regained freedom and the reunification of its people, the emerging art scene was fiercely competitive. She told a friend, sarcastically, that what was needed in that context was a revision of Niccolò Machiavelli’s The Prince (1532). The oft-quoted treatise on politics, known for its pragmatism and lack of morality, seemed particularly apt for a young society that was plunging deep and fast into capitalism. Hart’s version of The Prince, however, was not meant to be a guide for ambitious and reckless artists, but rather a fable about a time in which innocence would be lost to self-interest. She chose to create a primer to teach bad manners to children, aiming to spark a reflection on contemporary politics through the obvious contradiction between the childlike illustrations and the shockingly expedient advice.

Claudia Hart. A Child’s Machiavelli. Exhibition at bitforms (New York), 2020.

The initial version of A Child’s Machiavelli counted 31 small oil paintings, each one combining an illustration taken from a classic children’s book and the text that Hart had written, updating Machiavelli’s dictums in a more informal language. The paintings were exhibited in 1995 at the Neue Gesellschaft für Bildende Kunst in Berlin, accompanied by a small catalog produced by the Realismus Studio. From the beginning, the artist saw her Machiavelli as an imaginary book, with the paintings representing its pages, and quickly the project morphed into different formats, such as the first printed edition (Machiavelli für Kids. Hamburg: Edition Nautilus, 1995), or the hip-hop track Babyrap (1996), performed by Hart and produced in collaboration with the French band Assassin. The artist then imagined the next iteration of A Child’s Machiavelli as an animated series (intended to be aired in the popular MTV music video channel), which became her first 3D work, setting a turning point in her artistic production.

Hart’s version of The Prince is a fable about a time in which innocence would be lost to self-interest.

The series saw three more printed editions, one in French (Le Petit Machiavel illustré. Paris: Abbeville Press, 1998), and two in English. The first English version was published by Penguin Books in New York in 1998, and a decade later a second edition was published by Beatrice Books in a redesigned version. This latter edition, that came out in 2019, proved how relevant Machiavelli is to this day, and how aptly Hart’s satirical guide for infantile and selfish rulers reflects actual politics: in 2020, the results of  the United States presidential election were contested by Donald J. Trump, who refused to concede defeat and led his supporters to attack the US Capitol. The way in which Trump’s foolhardy self-interest and childish narcissism almost ended democracy seems right out of Machiavelli’s playbook and even more outlandish than Hart’s mordacious fairy tale.

Claudia Hart. A Child’s Machiavelli. New York: Beatrice Books, 2019

In 2021, as the NFT market boomed, Claudia Hart saw in this form of distribution and commercialization of digital art something akin to her experience with publishing books and magazines. The possibility of both widely distributing her artworks while retaining a sense of ownership (as is the case with printed books) appealed to her. So, the next version of A Child’s Machiavelli consists of 20 animated short films distributed as NFTs and presented in an exclusive artcast on Niio. On the occasion of this new phase in the Machiavelli project, I had a long conversation with the artist, in which we focused particularly on the latest iteration of the book as a series of NFTs.

Claudia Hart. DonDontThrowYourMoneyAround, 1994.

Continuing A Child’s Machiavelli as a series of NFTs seems a logical next step in the project, but what has been your experience with the NFT market so far?

When I first entered the NFT market, I was participating in auctions but I pulled out because they were taking what was intended to be a one-of-a-kind painting, a unique artwork, and then turning it into an edition. It seemed to me that this would hurt me. I always had a very ambivalent relationship with digital, but when NFTs came along, I realized that they are a hybrid of publishing, and digital, which is interesting to me. I’ve also had a very good experience with the community, it is very supportive. 

What is happening in the NFT space now that the crash happened, is that NFTs are being developed as a medium, not just as a register on the blockchain. If I take my earlier work, where for instance I do a movie that is 12 to 20 minutes long and it took me a year to make, and then I sell it as an NFT, I am giving the collector a guarantee of provenance and ownership. But the artwork is not “an NFT,” it’s a movie. As a medium, NFTs are serial, not sequential, because you can’t put things in order, like a baseball card is serial, but not sequential.

“NFTs are far from being anti-capitalist, as some people may want to describe them. They are pure neoliberalism.”

Claudia Hart

Since the original drawings are inspired by 1920s children’s books and the text was written in the 1990s, have you considered creating a new version using other references from children’s literature and updating the language to how kids talk today?

The illustrations I use in this series (the potter, the rabbit, Alice, and so forth), are all in the public domain. I have a collection of these illustrations from out-of-print books from the olden days, which I used to create the paintings and drawings for A Child’s Machiavelli. This is relevant in terms of copyright in relation to NFTs, because these are also about rights ownership. I think the issue of ownership, certified on the blockchain, coupled with distribution everywhere, is mainly the radical part of the production. The rights of the artwork usually remain with the artist, but lately several NFT projects have been offering the copyright of the image to the owner of the NFT, so some NFT collectors expect to have full rights over the artwork they bought. 

Claudia Hart. YoureNoGood, 1994.

Therefore, it can be said that NFTs are far from being anti-capitalist, as some people may want to describe them. They are pure neoliberalism. I believe that by selling NFTs I am not helping, but that is also part of why I want to make all my NFTs very dark and perverse, and about power. I have done another series about the Art of War, which has not been released yet. I also have handmade illustrations that I will turn ultimately into animations as well. Those have vocalizations, where I process the sound and I do interesting things with it. 

Claudia Hart. GivingThingsAway, 1994

The NFT market has been quite wild over the last two years, maybe as fiercely competitive as the art scene of the mid-1990s in Berlin. Do you see Machiavellian tactics in it?

The crypto winter cleared the ground of the pure, speculative designer ethos. It cleared the ground for artists, because now that there’s not so much money and attention we can focus on exploring NFTs as an artistic form. Some artists are bringing back generative art in new forms, and then there’s what I said about it being a serial but not sequential type of medium. Also, the NFT marketplaces are now looking for new blood, because those that were there in the first place are a bit contaminated right now. So they need a whole bunch of newbies like me, because they can sell us for cheaper. It’s the same thing in the art world: after a fiscal crash, the speculators like to bring in new “undiscovered artists,” because we’re cheaper.

Explore Claudia Hart’s work on Niio

Virtual Exhibitions You Can Enjoy at Home

Social isolation is a challenge, beyond the effort for survival necessities like food and medicine.  When we’re stuck in our homes, it swells the need to fill an extraordinary amount of unstructured time.  Luckily, there’s a way to use this time to enrich yourself culturally in the comfort/ confinement of your own home.  Many of the most prestigious museums, galleries, and art fairs around the world are open to the public- at home! Iconic institutions such as the Musée D’Orsay in Paris, the Van Gogh Museum in Amsterdam, the Guggenheim in New York City and many more, are now open for everyone in the form of virtual tours.  Now we can all enjoy a long virtual walk through museums, from the comfort of home.

Musée D’Orsay

Musée d’Orsay is the French national museum of fine and applied arts, located in Paris. The museum features works of French artists from the 19th century. Its collection includes painting, sculpture, photography, and decorative arts from artists such as Gustave Courbet’, Édouard Manet, and Pierre-Auguste Renoir. Take a virtual tour.

Guggenheim Museum

Solomon R. Guggenheim Foundation, located in New York, is committed to innovation, collects, preserves, and interprets modern and contemporary art, and explores ideas across cultures through dynamic curatorial and educational initiatives and collaborations. With its constellation of architecturally and culturally distinct museums, exhibitions, publications, and digital platforms, the foundation engages both local and global audiences. Take a virtual tour.

National Museum of Modern and Contemporary Art, Korea

The National Museum of Modern and Contemporary Art (MMCA) established itself as a representative institution of Korean modern art. The museum’s four branches, including Gwacheon, Deoksugung, Seoul, and Cheongju. MMCA Gwacheon is devoted to various genres of visual arts such as architecture, design, and crafts. MMCA Deoksugung showcases modern art from Korea and overseas. MMCA Seoul focuses on introducing global contemporary art. MMCA Cheongju fulfills the museum’s primary duty to collect, preserve, study, exhibit, and educate. Take a virtual tour.

The Van Gogh Museum

The Van Gogh Museum, located in Amsterdam is a Dutch art museum dedicated to the works of Vincent van Gogh and his contemporaries. The permanent collection includes over 200 paintings by Vincent van Gogh, 500 drawings and more than 750 letters. The museum also presents exhibitions on various subjects from 19th-century art history. Take a virtual tour.

Vincent van Gogh,Het Gele Huis (1888)

Uffizi Gallery

Uffizi Gallery, located in Florence, is famous for its outstanding collections of ancient sculptures and paintings (from the Middle Ages to the Modern period). The collections of paintings from the 14th-century and Renaissance period include Giotto, Simone Martini, Piero della Francesca, Beato Angelico, Filippo Lippi, Botticelli, Mantegna, Correggio, Leonardo, Raffaello, Michelangelo and Caravaggio, in addition to many precious works by European painters. Take a virtual tour.

Sala Caravaggio e Artemisia

New Museum

Founded in 1977, the New Museum is a leading destination for new art and new ideas. It is Manhattan’s only dedicated contemporary art museum and is respected internationally for the adventurousness and global scope of its curatorial program. Since 2013, the museum has been running “First Look: New Art Online,” a monthly exhibition series through which new digital artwork is commissioned from exciting artists and presented on the museum’s website. Take a look at the artworks.

Rachel Rossin, Man Mask,2016(still). Stereoscopic 360 Video. Courtesy the artist

Art Basel: 235 Galleries Showing in Online Viewing Rooms 

Art Basel Online Viewing Rooms are on view from March 20, 2020. Participating galleries have all risen to the challenge and have chosen a curatorial concept for their virtual rooms, with the added benefits of being unconstrained by the dimensions of a traditional white cube. From blue-chip paintings to outdoor sculptures, visitors can enjoy all. Visit the viewing rooms.

Alserkal Art Week

Alserkal Avenue is a renowned cultural district of contemporary art galleries, non-profit organisations, and homegrown businesses in the Al Quoz industrial area of Dubai. Spread across 500,000 square feet, Alserkal Avenue is a vibrant community of visual and performing arts organisations, designers, and artisanal spaces that have become an essential platform for the development of the creative industries in the United Arab Emirates. On view 23 – 28 March. Visit the Art Week.

Screen IT

Screen IT focuses on the impact of the “screen culture” on contemporary art. Visitors can discover artworks in many different genres, such as TV, video, internet or VR, and in many different topics, such as bitcoins, AI or fake news. Take a virtual tour.

Jennifer in Paradise by Constant Dullaart

The Kremer Museum

Founded in 2017 by Sotheby’s and Studio Libeskind, the Kremer Museum is a museum that exists solely in the realm of virtual reality. The museum’s collection includes pieces by Jan van Bijlert, Ferdinand Bol and other Dutch and Flemish masters of the craft. Access to this unique museum can be purchased on VR platforms like Steam for only $9.99. Visit the museum.