The art industry in times of COVID-19

By Steven Sacks, director of bitforms gallery

The art world was particularly hard hit since the onset of Covid. Artists, galleries and museums all needed to drastically adjust to a new world. Public spaces were shuttered, thus most artist’s shows were cancelled, leaving them disenfranchised and unmotivated to produce new work. Collectors were too distracted and concerned about their health and family to support the arts. No Basel. No Frieze. No fairs to view art, gather and socialize. Sans art fairs left many small and medium sized galleries with a massive deficit in their income.

A still from the virtual version of the exhibit “Disembodied Behaviors

In my 20 years as a gallerist I have never seen anything like it. Virtual and digital initiatives became a necessity to stay relevant and survive. The art fairs attempted to create online platforms, but most were novice and ineffectual. They were basically glorified web sites, nothing original or engaging. Since my gallery is very experienced in new media and online realms we were able to adapt and produce a range of online exhibitions that received favorable press, but sales were still a challenge. Virtual platforms such as Mozilla Hubs and New Art City provided us novel ways to present exhibitions and interact with visitors. We had a solo show with Siebren Versteeg that was embedded entirely in an email. For one of our group shows, Tree of Life, we worked with 2 artists to curate and build a unique website which was the only way to view the exhibition. 

Claudia Hart, The Ruins, 2020
Three-channel video animation (color, sound), three screens or projectors, media players, speakersץ Screen size variable, Ed 3, 1 AP

Offering video artworks became a desirable option during the pandemic. Using video art distribution platforms such as NIIO I was able to curate shows online and present them to collectors and curators. We shared the actual video artworks in high resolution, maintaining the integrity of the art vs. exhibiting low quality representations of 2D works in a poorly designed web site. 

Daniel Canogar, Loom, 2020
Generative animation (color, silent), computer, screen. Dimensions variable, portrait orientation. Edition of 7, 1 AP

Although this past year has seen unprecedented challenges, many artists and galleries have deepened their connection to new media and virtual environments. This new knowledge will permanently be embedded in both artist’s practice and future gallery programming– better preparing us all for the next challenge that arises. 

NYC TRANSFER Gallery + Niio @ Minnesota Street Project (SF)

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Summer in the City

We are big fans of Brooklyn based TRANSFER. Gallery founder/director Kelani Nichole, started the exhibition space nearly four years ago in order to support and and cultivate artists with computer-based practices through solo exhibitions, events and international art fairs.

This summer, Kelani and TRANSFER have migrated west, installing an outpost inside San Francisco’s brand new, highly anticipated, Minnesota Street Project.

TRANSFER DOWNLOAD @ Minnesota Street Outpost

The TRANSFER Download

Installed as a series of hyperlinked solo exhibitions,  ‘TRANSFER Download’ invites artists to present custom three-channel solo presentations of moving image. Each work is accessible via a playlist, creating a layered salon-style exhibition format first tested during Art Basel Miami in 2014. Selecting an artwork from the control screen changes over the entire installation space to feature a single work – formats include time-based narrative, generative 3D video, and looped moving images. 

TRANSFER + Niio

We’re thrilled to be collaborating with Kelani and TRANSFER during their debut at Minnesota Street. Niio, via its cloud platform + video player (4K/60fps) + remote control app,  will power a dedicated 4K 65″ single-channel screen featuring a collection of artworks from the gallery’s inventory which will give collectors an opportunity to take the Niio technology for a test drive while discovering new works of art.

Garden of Emoji Delights by Carla Gannis
Photo Credit: Kelani Nichole Instagram: “New toy from @niioart – upload on website, watch in 4K ??? @carlagannis ‘The Garden of Emoji Delights’ looks stunning ?”.

 Featured Artists Include:

Claudia Hart – ‘Empire’
Mary Ann Strandell – ‘Tromploi’
Rosa Menkman – ‘DCT’: Syphoning’
Phillip David Sterns – ‘Polar Visions 002’
Rick Silva – ‘Vibes Accelerationist’
Rollin Leonard – ‘Spinning Pinwheel of Death’
Laturbo Avedon – ‘Pardon Our Dust’

Check Out the Show:

July 30th – September 8th, 2016 in San Francisco

Minnesota Street Project
1275 Minnesota Street
San Francisco, CA
Open Tuesday – Saturday from 11am-6PM and by Invitation

Learn more about the Minnesota Street Project.

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