What is digital art, then?

Ask Me Anything by Pau Waelder

Ask Me Anything is a series of articles in the form of conversations, aiming to clarify certain terms, techniques, and debates related to digital art. Our Senior Curator puts 20 years of expertise in digital art at your service to answer your questions, taking only 5 minutes of your time.

Illustration generated using OpenAI’s DALL-E 2

So, what is digital art?

Digital art is art created with digital technologies, namely computers. It is also art that addresses how digital technologies are changing us humans, our societies, and the environment.

But nowadays everyone uses computers. What is so new about digital art?

Actually, digital art is not new, it is at least 60 years old. It was in the early 1960s that mathematicians, engineers, and visual artists started creating drawings using computers. They wrote algorithms that described a visual composition and had the computer execute them using a plotter drawing machine. Back then, what they did was called “computer art.”

Two drawings from the series P-10, “random walk” (1969) by Manfred Mohr exemplify the use of a computer program to generate endless visual compositions. Source: emohr.com.

So the machine did everything? Where’s the art in that?

The artists wrote the program and set the main instructions that the computer would follow, leaving some space for randomness, and then selected from the outputs of the plotter the compositions that fitted their vision. In digital art, artists often leave part of the control over the appearance or the behavior of the artwork to a computer program, realtime data, and even the viewers’ actions. The machines and systems involved can play a more defining role than, say, a paintbrush or a chisel, but still it is the artist who creates the artwork.

The machines and systems involved in digital art can play a more defining role than a paintbrush or a chisel, but still it is the artist who creates the artwork.

Wait, did you just say “behavior of the artwork”? You mean that a digital artwork “behaves,” like a person or a puppy?

Behavior is a way of saying that the artwork is active. It is not like a painting, a sculpture, or a photograph, which are the end result of a process previously carried out by the artist. Some digital artworks are generative, which means they can create new outputs endlessly, or they are interactive, which is to say that they react to what is in front of them, for instance the presence of a viewer. Also, some are connected to an external source of data, such as the weather forecast in Wyoming or the latest news from CNN. These artworks are not static, they do something. They are constantly changing according to an algorithm, a storm approaching Cheyenne, or the movements of a person who just stepped into the room. Since they are doing something all the time, we can call the way they do it a behavior.

Rafael Lozano-Hemmer’s Surface Tension (1992) is an early example of interactive art

Ok, full stop. You started talking about “digital art,” then “computer art,” and now it’s “generative,” “interactive,” and “connected.” Why all these terms? Isn’t it all just art?

Certainly, but keep in mind that digital art has followed the development of digital technologies over the last decades, incorporating new forms of creativity as these technologies became available to artists. The pioneers of computer art in the 1960s were a handful of people who had access to mainframe computers in research centers. Others started creating digital images when they got their hands on the first personal computers. Later on, more joined in creating artworks using websites or video game engines. Nowadays, artists can use artificial intelligence programs, 3D scanners, robots, and all sorts of hardware and software in the making of their artworks. 

Each new technology brings with it new ways of creating art, sometimes changing the definition of what an artwork is and what we can do with it. In order to describe and understand these new art forms, and, well, behaviors, we need new terms. However, you can stick to digital art as an overall term and then remember that some artworks are based on a computer program that constantly generates new outputs, or they interact with the viewers, or they use data from anywhere in the world. Actually, some artworks do all three things at once.

Each new technology brings with it new ways of creating art, sometimes changing the definition of what an artwork is and what we can do with it.

I am familiar with contemporary art. How come I’m hearing about this just now?

Although digital art is one of the many branches of contemporary art, it has been ignored in the contemporary art world for decades, and has even found it hard to be considered art at all. When pioneering artists exhibited their algorithmic drawings in the 1960s, some felt threatened by the idea of a machine that could replace human creativity. Computer art was dismissed by many as little more than a curiosity, not a genuine artistic practice. Digital art soon found its place in electronic and media art festivals, as well as in a few museums and galleries, developing a parallel network that seldom crossed paths with the contemporary art world.

During the last decade, the presence of digital art in contemporary art museums, biennials, galleries, and art fairs has grown, while an increasing number of online platforms and marketplaces are providing ways to access art in a digital form. The pandemic and the NFT boom have brought even more awareness about digital art, although not always in a positive way. Additionally, younger generations of artists and collectors now see digital art as the form of creative expression that more closely represents the world we live in. As you said before, now everyone uses computers, so why not integrate digital technologies into our culture?

“I can’t imagine ARTFORUM ever doing a special issue on electronics or computers in art”, stated editor Philip Leider in 1967. The magazine has seldom published reviews about digital art in the last 55 years.

So everything will be digital from now on? Is this the death of painting?

Absolutely not. Digital art is not about replacing traditional forms of art making, but rather expanding them. Many digital artists are as interested in drawing, painting, and sculpture as they are in pixels, circuit boards, and coding. Some paint with robots and drones, others create sculptures out of 3D models rendered in a computer, and many create installations combining interactive, screen-based artworks with physical objects. Even artists selling NFTs are adding to their blockchain-certified digital artworks unique prints and 3D-printed sculptures. Therefore, artistic creation is now more rich than ever, thanks to the possibilities brought by digital technologies. 

Many digital artists are as interested in drawing, painting, and sculpture as they are in pixels, circuit boards, and coding

In the coming years, we will see even more new forms of artistic creativity developed with artificial intelligence, robotics, and biotechnology, and innovative ways of distributing and displaying digital art, in virtual and augmented reality, and on any screen. 

I see. Well, thanks! Just one more thing: Wyoming? What is there?

That was just an example.

Digital Art >>A Glossary of Terms

When talking about digital art (art created with technology that’s often intended to be viewed or experienced on screens or projectors), inevitably people use a myriad of different terms. In order to help clarify,  we’ve pulled together a glossary of terms.

Digital art is an artistic work or practice that uses digital technology as an essential part of the creative or presentation process. Today digital art itself is placed under the larger umbrella term new media art.

New media art refers to artworks created with new media technologies, including digital art, computer graphics, computer animation, virtual art, Internet art, interactive art, video games, computer robotics and 3D printing that can enable the digital production and distribution of art.


Video art is an art form which relies on moving pictures in a visual and audio medium. Video art came into existence during the late 1960s and early 1970s as new consumer video technology became available outside corporate broadcasting. Video art can take many forms: recordings that are broadcast; installations viewed in galleries or museums; works streamed online, distributed as video tapes, or DVDs; and performances which may incorporate one or more television sets, video monitors, and projections, displaying ‘live’ or recorded images and sounds.



Internet art (often referred to as net art) is a term used to describe a process of making digital artwork made on and distributed by the Internet. This form of art has circumvented the traditional dominance of the gallery and museum system, delivering aesthetic experiences via the Internet. In many cases, the viewer is drawn into some kind of interaction with the work of art.

Blingee by Olia Lialina (artist) and Mike Tyka (Co-Founder of the Google Artist and Machine Intelligence Program) for Rhizome’s Seven on Seven ’17.

Software art is a work of art where the creation of software, or concepts from software, play an important role; for example software applications which were created by artists and which were intended as artworks.

Generative art refers to art that in whole or in part has been created with the use of an autonomous system. An autonomous system in this context is generally one that is non-human and can independently determine features of an artwork that would otherwise require decisions made directly by the artist.

Algorithmic art, also known as computer-generated art, is a subset of generative art (generated by an autonomous system) and is related to systems art (influenced by systems theory).  For a work of art to be considered algorithmic art, its creation must include a process based on an algorithm devised by the artist. Here, an algorithm is simply a detailed recipe for the design and possibly execution of an artwork, which may include computer code, functions, expressions, or other input which ultimately determines the form the art will take.

Algorithmic art. Custom generated wallapaper by Siebren Versteeg @bitforms gallery, nyc

Video game art is a specialized form of computer art employing video games as the artistic medium. Video game art often involves the use of patched or modified video games or the repurposing of existing games or game structures, however it relies on a broader range of artistic techniques and outcomes than artistic modification and it may also include painting, sculpture, appropriation, in-game intervention and performance, sampling, etc.

Super Mario Clouds by Corey Arcangel as seen at the Whitney

Glitch art is the practice of using digital or analog errors for aesthetic purposes by either corrupting digital data or physically manipulating electronic devices.  In a technical sense, a glitch is the unexpected result of a malfunction, especially occurring in software, video games, images, videos, audio, and other digital artefacts.

Example of glitch art, by Rosa Menkman

Fractal art is a form of algorithmic art created by calculating fractal objects and representing the calculation results as still images, animations, and media. Fractal art developed from the mid-1980s onwards. It is a genre of computer art and digital art which are part of new media art. The mathematical beauty of fractals lies at the intersection of generative art and computer art. They combine to produce a type of abstract art.

Fractal art.

Computer art is any art in which computers play a role in production or display of the artwork. Such art can be an image, sound, animation, video, CD-ROM, DVD-ROM, video game, website, algorithm, performance or gallery installation.

Multi-media art uses a combination of different content  forms such as text, audio, images, animations, video and interactive content. Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance.


We couldn’t be more thrilled to be a part of the newest “class” of NEW INC. the first museum-led incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design and technology.

We were selected to participate in this prestigious program (’16/’17) and have joined an incredible co-hort of talented creators and entrepreneurs from around the world.  We’re working out of a inspiring, light-filled space on the Bowery (NYC) which is located just next door to the New Museum.

Read more about the program and its participants.