Carlo Zanni: e-commerce, identity, and the epic of our times

Pau Waelder

An early practitioner of net art, Carlo Zanni is among the first artists to explore the nascent opportunities for the online art market and reflect on how the web would impact on our sense of identity and privacy. With a painter’s vision, he has seen in the development of online platforms and graphical user interfaces a space of visual compositions in which the computer desktop becomes a landscape, and everything in it is a fiction. 

He has also developed new forms of storytelling through web-based projects such as the “data cinema” trilogy: The Possible Ties Between Illness and Success (2006), My Temporary Visiting Position from the Sunset Terrace Bar (2007), and The Fifth Day (2009). In these online films, he combined a pre-defined narrative with data collected in real time from the same users who were watching the film, or from a distant webcam, or from different sources describing the social and political conditions of Egypt. 

Carlo Zanni, The Fifth Day (2009)

Explore Zanni’s data cinema artworks

Embedded in his work as an artist, his research on alternative models to sell digital art has led to pioneering yet unrealized projects such as P€OPLE ¥ROM MAR$ (2012), an online platform dedicated to selling video art and fostering a community of creatives based on shared revenue, or ViBo (2014-2015), a “video book” aimed at facilitating the sale of video art at affordable prices in unlimited series. He collected his experiences with these models in the book Art in the Age of the Cloud (Diorama Editions, 2017).

Niio is proud to present two selections of artworks by Carlo Zanni: Data Cinema Anthology, which brings together the Data Cinema trilogy and an additional artwork, and Save Me for Later, a code-based artwork recently presented at Zanni’s solo exhibition Accept & Decline at OPR Gallery in Milan. In the following interview, the artist discusses the artworks presented in this exhibition, which can be visited until April 28th.

Carlo Zanni, Check Out Paintings, 2022. On view at OPR Gallery, Milan.

In this latest series you have come back to painting as a medium, after a long career focused on web-based art, but you keep exploring the same subjects. Can you take me through the main ideas in the Check-Out Paintings?

This cycle of paintings is part of a long-term investigation of the social and psychological role of eCommerce in our society. It stems from the memories of the eCommerce check-out pages: a final destination we all are funneled to, in every online buying process. The check-out pages of eCommerce sites represent a highly symbolic limbo that precedes the dopamine rush where we all hope to find shelter. A form of addiction, but as shown during the pandemic, also a lifeline. 

“Our identity bounces between the happiness for buying, and the sense of guilt for having bought.”

Buying online is both a sort of pursuit of happiness as we have been taught by our society, both a way to escape reality, procrastinating any possible confrontation with ourselves. Our identity bounces between the happiness for buying, and the sense of guilt for having bought. Between the satisfaction of an increasingly frictionless, user-friendly, fast, and on-time experience; and the anxiety, and also the shame, for what this transient fake happiness often entails on a social, work, and human level for thousands of people: directly (shifts and working conditions, small local businesses), and indirectly (tax evasion of mega-corporations and environmental impact).

Unlike early works such as DTP Icons Paintings (2000), here you do not look for a realistic representation of the interface, but rather create almost abstract compositions, why is that?

True, because here is more about inner feelings than simple representation. It’s not witnessing from the outside but feeling from the inside, then trying to show a glimpse of it, if possible, in the real world.  So the rationalist layout, typical of these pages, fades into memory, it turns into a dreamlike experience, into a psychological post-image, while some details of the transaction, such as measures, prices, and quantities, emerge from the background when one gets closer to the surface of the painting: they bring us back to reality.

The subtle color fields of these paintings make them very difficult to be mediated or “seen” online (e.g. on Instagram, or on a PDF), instead they open up and expand in front of the viewer when experienced for real. While our society continues to demand fast, easily communicable images, these paintings are slow, almost invisible, non-existent images, and they ask for something very precious: our time.

Carlo Zanni, Check Out Paintings, 2022. On view at OPR Gallery, Milan.

How did you achieve this faded effect in the canvases?

The color used in these works is acrylic mixed with water and in some cases acrylic medium. This way tones are soft and they mesh one into the other when seen from a certain distance, vaporizing the memory of the whole picture. I take advantage of the cutting plotter to write numbers and other “technical” details. I cut the letters in vinyl (negative) with a size that allows me to draw inside them with a sharp pencil without touching the vinyl edges. This way the sentences and the lettering look “straight” and “guided” from a distance, and handmade from a closer inspection.

“When you stick your nose onto the canvas, the work transforms from an abstract field into a condensed epic of our times.”

Formally speaking, the style of these paintings was born in response to a period of social isolation due to the pandemic, during which, as a balance, we have tried to mediate all the possible human activities: meetings, purchases, employment, leisure, study, culture… I felt the need to go the other way, working on something that could be only appreciated when seen in person.

If you want to find some roots, these works echo the mature practice of artist Agnes Martin, in the use of pencil and subtle water-based colors, but here all the “modernist” and “minimalist” values of the time are almost gone. So all the pencil details and most of the color fields are only visible when you stick your nose onto the canvas, and the work transforms from an abstract, almost white, field, into a condensed epic of our times touching themes such as anxiety, desire, happiness, fear, gender identity, pandemics, politics, tragedies, wars.

While the paintings look almost abstract, they also contain references to the present, as is frequently found in your web-based artworks, what role do these references play?

The paintings dig into our daily culture and politics, for instance by discreetly showing disclaimers referring to the current Ukraine war. (Since February 2022, many eCommerce added such disclaimers for multiple reasons: from giving updated shipping info to giving their support to the Ukrainians). I see these paintings as a vehicle for meditation, an attempt to temporarily alienate ourselves from this endless moment of upheaval and unrest; while being violently dragged back to reality when we get closer to the surface: they are a way to extract some time from our hectic lives to sense the delicacy and fragility of our body and the transience of happiness while diving into our time.

While they are very different artworks, I would point out to Average Shoveler (2004) as having a similar approach in terms of its meditative aspect and the connection to real life events. In that work, which was commissioned by Rhizome, I created an online video game in which the player controls a man who has to shovel the snow falling on the streets of New York. Each time he does, several images taken from CNN and other news outlets in real time pop up and disappear. Additionally, some non-player characters stop and speak out news headlines. The main character invariably ends up dying of exhaustion, unable to shovel the incessant amount of snow. But the game also includes some secret spaces meant for the player to relax and just observe the scene, distanced from the gameplay. In a way, these paintings also provide that distanced space of observation while having these subtle hooks to reality.

Carlo Zanni, Average Shoveler (2004)

Talking about hooks, you describe some elements in the paintings as “clickbait,” can you elaborate on that?

Yes, the dark dots and solid-colored shapes (lines, rectangles, circles) that appear in some of the paintings are what I call “clickbaits” for one’s eyes. Seen from afar these canvases look pretty white and empty, but these dots stand out and catch your attention. They work similarly to how advertising plays with colors, double meanings, and impressive images to stand out in a visually saturated landscape.

They also remind of the so-called “dark patterns”, which are interface design strategies quite common in e-commerce pages, that are meant to fool the user into doing what the vendor wants them to do, such as sign up for a newsletter, add an extra service, or choose the most expensive option among several choices. In my paintings, the shapes intend to lure you into looking closely at the painting and finding what it is actually about. However, I would say that while clickbait is content that over-promises and under-delivers, in my paintings I under-promise and over-deliver 🙂

Carlo Zanni, Save Me for Later (2022)

Save me for later (2022) is also an intriguing artwork in the sense that it is not what it appears to be, and it connects with a concept you have explored over the years, which is the computer screen as a landscape

“Save me for later” is actually a bot browsing Amazon.com, continuously adding products to the cart that is visible in the right sidebar. When the cart reaches its limit, it automatically moves products to the “saved for later list”, making room for the new freshly added ones. The bot embeds a floating window with the webcam stream framing me while performing. This repetitive and almost hypnotic performance, with apparently no beginning and no end, speaks of the type of procrastination we all carry out while browsing e-commerce sites, looking for products that will bring us happiness and make our lives better.

As with the paintings, the experience of isolation during the pandemic was key to conceiving this artwork, in which the computer screen becomes a landscape, a place of escapism and daydreaming. The performance is consciously slow and cryptic, and as it is playing out in real time, in the real Amazon website, the items that appear reflect our present time just as the subtle writings on the paintings take us back to the world we are living in. For instance, when I first ran the program, the bot frequently picked up COVID-19 self-tests, which at some point were very much in demand and right now are almost forgotten. 

“This repetitive and almost hypnotic performance speaks of the type of procrastination we all carry out while browsing e-commerce sites, looking for products that will bring us happiness and make our lives better”

I see this project also as a vehicle for meditation, an attempt to alienate ourselves momentarily from our daily lives and our anxieties (so the title “Save me for later”). And behind the activity itself, what you see on the screen that is apparently me browsing the Amazon site but is in fact an automated process carried out by a computer program, is an interesting exchange of data. Data collected by the Amazon site about this meaningless routine (constantly adding items to the cart without ever checking out), data displayed by Amazon about the articles on sale, data that is processed by Amazon’s algorithm to display new items related to previously selected products. 

See a two-hour excerpt of Zanni’s endless automated performance on Amazon

Data is for me what gravity probably was for Bas Jan Ader. “The artist’s body as gravity makes itself its master.” These mysterious words were used by Bas Jan Ader to describe his short films Falling I (Los Angeles) and Falling II (Amsterdam) when he showed them in Düsseldorf in 1971. He was playing with gravity, he was becoming gravity, accepting its outcome: failures, fragilities, spiritualism, poetry, meditation, ascension. 

I feel that I use data in a sort of similar way, accepting the fact that most of my works will cease to exist quite soon after their birth. By using data from media outlets such as CNN, tools from Google, data collected from users, and so on, I consciously open my work to a vulnerability as the price to pay for creating a work that is always connected to the present and fed by data that circulates online. Then, an API is changed, a tool is discontinued, and the artwork cannot exist anymore. Sometimes you can fix them, sometimes you just don’t want to do it. 

Other times you start again from scratch as recently I did with Cookie Portrait (2002-2022), a work about online identity and privacy that had to be rewritten when it was launched at OPR Gallery last year, 20 years after it was first created. This work is based on the same cookie technology that is used – for instance – for the internal session management of an eCommerce site and more generally for user profiling and marketing activities. This work reminds us that, in our online existence, we are made of data. The body is thus the sum total of your data, the artwork is a temporary and transient experience of something elusive, like our own existence is.

Driessens & Verstappen: driven by process, shaped by time

Pau Waelder

Erwin Driessens and Maria Verstappen have worked together since 1990 in the creation of process-based artworks using software, robotics, film, photography, sculpture, 3D scanning, and many other analog and digital techniques, as well as enabling, manipulating, simulating or documenting physical, chemical and biological processes, including plant growth. Following the presentation of their artcast The Kennemer Dunes, curated by DAM Projects for Niio, we have discussed the main concepts that drive their artistic research and the processes behind some of their most influential artworks.

Kennemerduinen 2010, scene E, 2011

Process is a key concept in your work, that is carried out automatically by programmed machines, spontaneously occurring in a natural environment, or happening through physical and chemical reactions. Why is creating, enabling or documenting processes so fundamental to your work?

Not all generative processes are equally interesting to us. We are mainly focusing on decentralized processes, the so called bottom-up processes. In these processes the patterns are not defined by a central authority but by local interactions between a vast amount of  decentralized components. Examples for this are bird flocks, ant colonies, market economies, ecosystems or immune systems.When we study the landscape, what we see are the interactions of the elements in the ecosystem that react, adapt, and evolve over time. And that is also exactly what we try to model when we work with computers: the interactions of many small elements that together create a coherent global structure. We try to express that in the generative systems that we build. For us, this way of working implies another role of the artist. In the tradition of art, artists tend to work top-down, taking a piece of material and then shaping it to match an idea they had on their mind. We’d rather take a step back and see how the material can organize itself, albeit creating certain preconditions. As artists, we create a process that can make something by itself or react on the stages of development, so that it is the system that shapes the product instead of us determining how the material has to be formed. So there are different angles on why we are so interested in process, self organization, and evolution. 

“As artists, we create a process that can make something by itself, so that it is the system that shapes the product instead of us determining how the material has to be formed.”

Time is also an important aspect in these processes, of course. A landscape has many timescales: there are things that take ages to form, while others belong to a shorter time scale, like the seasons and the flowering. So there is this relationship between the different timescales that make it hard to understand exactly what has happened and why it is exactly like that. But when we look at the landscape, we feel the natural intertwining of all those small and big events that have led to the big picture that we see in front of us. And I think that’s why landscape, as a genre, has such a long history in art, because these inimitable processes, which take place differently in every place on earth, constantly evoke new aesthetic experiences in us.

Kennemerduinen 2010, scene H, 2011

In relation to the factor of time in your work, in The Kennemer Dunes the process is sped up, but still shown at a slow pace. What do you find most interesting about this slowness?

In the Landscape Films (2001-2010), we create an acceleration by the compression of time. We decided to do this because we experience the landscape at a given moment in time and we cannot predict or remember exactly how it looks in another season. We chose to show the series of still images in the form of a slow, fluent movie of around 9 minutes to enhance our perception of the slow, but powerful seasonal transformations. What we did here, then, is to take a picture from the same place on the same time of the day during different days over the course of a year. This gave us the opportunity to notice small things one would usually not pay attention to, the subtle changes in the landscape that happen at a pace that is the pace of nature and not humans. 

What we created is related to time-lapse animation techniques, but we decided not to simply put all images one after another, because that would generate a very hectic activity, with clouds passing by quickly and plants nervously growing towards the sunlight. In our view this would not support the landscape experience, so instead we chose very few images, around 52, and added a 10-second transition between them. The  transition between each photo is not a proper representation of what has happened  there and then, because it is just interweaving the pixels of one picture to the other. So it is not accurate as a document, but as an experience it is more accurate, because it keeps the quietness of the experience of contemplating the landscape.

Morphoteque #15 (2011). 27 elements, 1:1 copies of peppers. Plaster, acrylic paint.

A third outstanding aspect of your work is that of categorization and collection, as is made evident in the Morphoteque series or in Herbarium Vivum. What can you tell me about these artworks?

In these works, where we deal with static forms, particularly in the Morphotèque series, we always have a collection of objects that are expressions from a certain process and then we want to show the variety of the different outcomes. For instance, the Vegetables Collections (1994-2011) consist of rejected vegetables that have been collected by us from groceries and markets, and then cast as a sculpture, in order to preserve them, as they will obviously decay. We could have taken a photograph, but since the work is about morphology, we needed to keep the three-dimensional form rather than just an image. This work comments on the fact that, in our industrial world, we want our food to be produced in perfect and identical shapes. This is convenient for the machines that harvest and process them, but it is also the result of an aesthetic decision. But of course the plant growing the vegetable does not follow these principles, so it can produce asymmetrical or “abnormal” vegetables, which taste  the same as the “perfect”-looking ones, but nevertheless are put apart and used for cattle fodder or just thrown away. 

By collecting and preserving these irregular specimens, we show the wide variety of possible growths within a particular plant species. And that they are visually more rich-than the symmetrical and straight forms that we normally get to see in the supermarket. This type of work also gives us an opportunity to talk about processes that you cannot carry out in any museum space or in an art space. You cannot show the growth of a pepper, but each selected shape refers to an individual growth process, while the collection as a whole also shows the typical similarities.

Solid Spaces, 2013. 3D print in acrylic, approx. W.35 x D.25 x H.15 cm.

What drives you to create physical objects out of algorithmic processes (as in Accretor) and real space mappings (as in Solid Spaces)? What does the physicality of sculpture bring to your work?

In Solid Spaces (2013), particularly, there was an interesting connection between the process, the space, and the outcome. We had the 3D scanner working inside the church, we displayed two  sculptures that were made from previous scans of the interior of the church, and there was of course the architectural space of the church itself. People could see all of this at once and relate the objects with the space and the process of production. One thing we like about 3D printed objects is that we can create them by letting the machine look at something in the real world, an existing church for instance, but it can also be a completely virtual object, existing in a digital space. In the latter, the object that has been generated using generative software can be so complex and detailed that it might be difficult for the 3D printer to produce it. 

Sandbox, 2009. 245 x 122 x 176 cm. Wood, lacquer, metal, fans, sand, electronics.

The Kennemer Dunes can be connected with your diorama artworks of that time, Sandbox and Hot Pool, which also show a slowly evolving landscape, although through different means. Which connections would you make between these different types of landscapes?

All these works relate to our fascination with decentralized processes. What we did in Sandbox (2009) and Hot Pool (2010) is that we reduced all the elements that are in the landscape to three things: the box itself, which hosts the diorama, the wind or heat, and the particles of sand or wax. In Sandbox we create artificial winds using 55 individual fans placed on the roof of the box, with a software program that controls them. However, the result is not a pre-planned choreography, but there is an unpredictable process involved that turns on and off the fans. Of course, the wind shapes the dunes, but in turn the dunes change the direction of the wind.here is a complex interaction between the sand and the wind that is less deterministic than one might imagine. The geometry of the box causes even more complex turbulences, so in making these seemingly simple miniature landscapes, we realized that they are not so easy to understand and predict. If you change one little thing, it has an influence on everything, even in this very small secluded world. This is also something that we discovered working with software: when you change one of the many parameters a little bit, it can have a really dramatic effect on the whole. And that’s exactly something that we would like to communicate with our work: when you change a little thing in a complex system, when you take out one species, for example, one plant, or you change the temperature just one degree, everything changes and often in an unpredictable way. 

“We, as human beings, have to be more in balance with the ecosystem that we are in, and we should be humble when we interfere in systems that have evolved over many years”

Most things in the world are part of a complex system. So we, as human beings, have to be more in balance with the ecosystem that we are intertwined in. And we should be humble when we want to interfere in existing systems that are in balance, or have evolved over many, many, many, many years. We think we understand the system and that we can control what will happen when we change it. But actually, we always create a reduced model of the system and we let out some small things that we think are not important. And then it turns out that it’s this very small thing that you did overlook that is very influential in the end. 


E-volver, 2006. 4 breeding units with displays, 5 prints on canvas 600 x 300 cm. Permanent installation, interactive software. Research Labs, Medical Center Leiden University. Commissioned by LUMC Leiden and SKOR Amsterdam.

Works like E-volver and Breed deal with artificial evolution programs. How would you compare the processes involved in these computer simulations with your work with natural processes, either observed (Landscape Films, Pareidolia) or manipulated (Tschumi Tulips, Herbarium Vivum)?

We are interested in evolutionary processes as a kind of bottom up, decentralized process. Evolution is difficult to observe in the real world because adaptation to the environment and the passing of information to the next generation is rather indirect and it occurs  in small steps. But if you manage to model this slow and gradual process in the computer, it suddenly becomes observable, largely due to the acceleration of time (like in the landscape films). So in recent years we have set up a number of projects in which we have used evolution as a step-by-step development of an artwork, but also as a way of not completely controlling the results (due to the complex feedback loops involved).In Breed (1995-2007), for instance, the  process of mutation and selection is completely automatized, there is no human intervention. The artificial evolution takes place completely in itself, because the fitness score is determined by objective and measurable properties of the shape: the form that is generated inside this virtual environment should be structurally correct and be able to be materialized as a real object.  In E-volver (2006), there is human intervention involved,  since the mutations and variations of the animations are influenced by the subjective preferences of the people that interact with the work E-volver was made for the Research Labs of the LUMC in Leiden, where scientists and students in human genetics can grow abstract, colorful animations on four breeding units via a touch screen. It’s there now for I think 16 years, and it’s still working. It is always creating something new, and people can see that they have an influence on the outcome of the program, but it is more of a reactive intervention than a  creative one. E-volver involves an unusual collaboration between man and machine, providing a breeding machine on the one hand and a human “gardener” on the other. The combination of human and machine properties leads to results that neither could have created alone.

The outcomes of these artificial evolution programs can be connected with the Vegetable Collections in the sense that they also show how the industry speeds up evolution towards the genetic code that produces a set of desired outcomes, such as round potatoes and straight carrots, while what we want is to show the diversity in these morphological processes. We are equally interested in showing both the results of this virtual growth process in terms of diversity and detail, and the industrial production process that is automated from design to execution. Our approach shows that technological manufacturing processes do not necessarily have to lead to standardization, control, simplism and homogeneity, but to the contrary. When we started these projects in the 1990s, people were not used to computers as an artistic medium, and we had to explain that the artworks were generated in the digital realm, with digital processes, but now people understand that this is something that is created artificially.


Pareidolia, 2019. Robotics, microscope, camera, perspex, wood, metal, sea sand, screen 50 inch, black coated metal housing. Commissioned by SEA Science Encounters Art.

In your recent works, Pareidolia and Spotter, the task of observing nature is carried out by a machine through cameras, face detection software and machine learning models. It seems that this leads to a fully automated and autopoietic system, is that what you are looking for? Which possibilities do you see in machine learning for your future artistic projects?

We started working with neural networks some 10 or 15 years ago, but back then the computer processing speed was so slow that you could only do something very simple, and then it would take days before you could see the output. So it was very limited, but later on, when it became more achievable, we dived into it. However, we are reluctant to further elaborate on it, because artificial neural networks tend to take on an aesthetic that comes from the system itself and therefore all the artworks generated by these techniques look more or less similar. And it’s also very hard to understand how it works, beyond the fact that you can influence the training of the machine learning program by selecting input images and also some other training parameters. But what it has brought us so far is not very satisfying. Certainly now, with programs such as DALL-E or Midjourney, there are interesting possibilities to explore. These are very complex systems based on enormous amounts of data, and it can only be run by big companies and universities. Everyone can actually rent the software as an online service. As artists we are interested in building the systems we work with, not just using them to obtain specific results. So for us there is little to gain with these text-to-image generation systems. 

“We do not want to work with a big black box and wait for something to come out of it, without understanding anything about it. We want to build the system we are working with.”

The relation between process and result must also take place on the level of creating the system. We do not want to work with a big black box and wait for something to come out of it, without understanding anything about it. Although the systems that we build also are hard to fathom, in the end, we do have a very satisfying understanding. It’s a deeper understanding of what you cannot control. For instance, in Pareidolia (2021) we created a robot that uses machine vision and face detection to identify human faces in the texture of grains of sand. We built the face recognition program ourselves so that it would work on sand particles rather than the usual application of such software. Although it is hard to understand how the artificial brain learns to distinguish a face from something that is not a face, it was very satisfying to build the software based on our own database with tens of thousands of images. And then to see it applied to sand, whose morphology is really rich but too small for us humans to perceive. If you think that every sand particle in the world has a unique shape, then you can imagine a gigantic amount of sculptures that are right there under our feet. Applying machine learning to our own face detection software has so far been more interesting and satisfying than the potential of generative neural networks (GANs), yet another type of machine learning. But you never know, sometimes it can take quite some time before you are able to transform and internalize the possibilities opened by a new technology and use it in a personal and original way. 

Eelco Brand: landscape as fiction

Pau Waelder

Eelco Brand (Rotterdam, 1969) creates virtual 3D models that resemble beautiful natural environments full of lush vegetation, bathed by the warm light of the sun or entrancing moonlight. While photorealistic, his artworks are not based on photography or 3D scanning. They are painstakingly created from scratch, layer by layer, with the patience of a devoted painter. The scenes he creates have no conclusion. They simply play out endlessly in seamless loops, depicting a surreal activity that, by repetition, becomes natural.

Brand is represented by DAM Projects, the pioneering digital art gallery funded and owned by Wolf Lieser in Berlin, which is presenting its most outstanding artists on Niio. Our recent artcast Sprout features a selection of artworks by Brand that depict scenes of nature with a mysterious twist. We sat down with the artist to discuss the concepts behind his 3D animations and the techniques he uses to create them.

Eelco Brand. WT.movi, 2019

Can you take us through the process of creating one of your animations?

A project starts with small pencil sketches. Followed by animating the movements in simple test scenes with dummy objects. When things seem to be possible technically and it might become an interesting work, I start building with 3D modeling. Then I import the 3D objects in a construction that could best be described as a virtual film studio. Lights and a camera are used as in a real film set. Only the area within the viewport of the camera is relevant, zooming out would reveal it is an illusion, as in a studio scene of a feature film.

At the same time it is often impossible to build a whole scene in one construction because of the limitations of computer memory and render power. So I use separate rendered layers and place them on top of each other in a film editing program. Which gives additional tools for adjusting image details.

From beginning to end, to every detail, it feels important to construct everything myself. It would be very well possible to obtain existing 3D objects, but that feels as cheating.

Your artworks integrate elements of the languages of both painting and cinema. Which role do these elements play?

In my animations there isn’t a narrative, no story development. Shown within the edges of a screen hanging on a wall, the similarity with a painting is obvious. It doesn’t matter when you start looking at it. This can be bothersome in a video art exhibition, when it is unclear whether you are at the end or at the beginning. A painting, on the other hand, is static and is often looked at for just a brief moment, trained as we are to see and judge an image in a split second because of the visual bombardment we are subjected to each day. So, as a painter, to be able to use movement to attract and hold the attention of a viewer has always felt as a powerful quality. In maintaining the resemblance with a painting I prefer to use slow movements or keep the camera standing still. For me, the slow rhythm and iterations are a welcome opposite of the constant flow of images in a fast, hyper tensed society. 

Light and colors in the animations, as well as camera angle and depth of field are mostly a consequence of the scenery. The most attractive way of working on an animation is when the whole construction seems to take over and evolves by its own logic. 

Eelco Brand. HH.movi, 2017

You do not use photographs or scanned objects in the making of your artworks. Why did you choose this method of creation? Do you keep libraries of elements that you can re-use in different artworks?

Yes, I re-use objects when I can. The sculpting and texturing of a 3D object is quite a lot of work each time, but the handmade aspect is essential in my opinion. It would be very well possible to obtain existing 3D objects, but that feels as cheating. From beginning to end, to every detail, it feels important to construct everything myself.

At the same time, I find it interesting to question to which extent the 3D software is only a technical toolset and whether you can consider yourself as the creator of each and any aspect. It can be said that there is a sort of anonymous collaboration between the designers of the software and the artist, particularly when certain typical effects are applied. I always try to be careful and avoid using the newest effects of 3D software, because there is this point that it is not so much the artist just using a toolset, but you see in fact the coolest new wizardry made by software designers.

And nothing is outdated as fast as the newest, flashy techniques.

Eelco Brand. OBJ.movi, 2021

You underscore the fact that landscape is a fiction, and so your depiction of nature is at the same time photorealistic and playfully fantastic. Is this your intention, to lead the viewer to question their perception of reality?

Nature is, on the one hand, an infinitely refined machinery. A biochemical machine. Up to the tiniest protein and molecule behaves according to the laws of physics. And, on the other hand, nature is mystical, magical and divine. Or is that the human mind, projecting its thoughts and feelings? Indeed a landscape is fictional. It is our perception that creates a landscape out of trees and rocks and fields that are just randomly placed. 

For me the fascinating quality about 3D animations is its immaterial aspect. It can be compared to the substance that dreams are made of. While fully virtual, it can be convincingly real. And with VR techniques rapidly evolving using virtual environments, the boundaries between fiction and reality will fade more and more.

For me the fascinating quality about 3D animations is its immaterial aspect. It can be compared to the substance that dreams are made of. While fully virtual, it can be convincingly real.

One would say that some of your animations depict particular moods, such as joy, longing, or sadness. Is there an emotional dimension in these landscape and still life compositions?

I think that the works can have a certain atmosphere depending on the interpretation of the viewer. I entertain the idea that it is a personal issue. Nevertheless, the fact that a scene could trigger a certain emotion is very welcome.

Eelco Brand. KB.movi, 2021

The titles of your artworks are particularly puzzling, since they are reduced to a string of letters and the file extension. Is this a way to remove all possible interpretations of the artwork beyond the fact that it is a 3D rendered animation?

Exactly. They could all be named N.T., but the different letters help me organize the artworks. They are often just abbreviations of the project map on the computer. For example ‘Fir Tree Project’ would be FT.movi.

Eelco Brand. QTQ.movi, 2018

Since you create such detailed scenes with 3D modeling, have you considered expanding your landscapes to immersive 360 environments for virtual reality? Or do you prefer the image to stay inside a frame?

I have tried some things with Unreal Engine and it is fascinating. The visual impact of a VR environment is huge and a big promise for the future. But still, to put a device on your head isn’t that ideal. Especially in an exhibition surrounding, I don’t think it works very well.

Eelco Brand. The Act of Bringing To Life. 25 Frames per Second and More. Solo exhibition at DAM Gallery, 2013. Photo courtesy of DAM Projects.

Your sculptures seem to go in the opposite direction of the animations, as they are artificial objects that seem extracted from a 3D rendering process and placed in a world where they don’t belong. What is your main interest in the creation of these pieces?

Because of the immaterial quality of 3D modeling, it felt almost magical to touch a real sculpture after production, designed on the computer as an intangible object. In several pieces I have an animation in which a shiny, unnatural shape moves. And in the exhibition the sculpture lies materialized next to the monitor as the actor out of the movie. It was interesting that there were people convinced to see the sculpture moving after watching the animation.

Niio Live in London @ TLV in LDN Festival

 

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For four days in September, the magic of Tel Aviv will be transported to London. Dubbed the ‘Miami of the Middle East’, this vibrant Israeli city is a rising cosmopolitan metropolis of food, art, fashion and nightlife.

Bringing the best of the city to the UK, TLV in LDN offers a unique opportunity to experience the rich cultural landscape of Tel Aviv in London.

Niio Manage™

This This year, TLVinLND selected the Niio Manage™ platform to power the festival’s media arts program from open call submissions all the way through to exhibiting a final selection of video works at the event.

Over 250 Israeli artists submitted art works to the Niio platform which were reviewed by curator Marie Shek and artist Ori Gersht.  Six works were selected to be shown on dedicated screens at the 5 day event using the Niio ArtPlayer alongside additional curated selections from some of Israel’s leading artists.

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TLVinLDN VIP EVENT: A New ToolBox, Where Technology & Art Connect

As part of the festival, Outset, Start-Up National Central and the Paul Singer Foundation will be hosting an exclusive evening of “Art & Technology” in London for leading art world figures, where Niio will be presented as ‘the’ company to enable the global video and media art market.

 

Featured image: Eyal Gever, Piece of Ocean, 2014. @eyalgever