Hong Kong Harbour Transformed Into a Major Immersive Art Experience

In partnership with Sino Group, Niio transformed two of Hong Kong’s largest screens into digital, public art installations. The facades of prominent Hong Kong’s Tsim Sha Tsui Centre (76m x 39m) and Empire Centre (35m x 39m) are showcasing the winning submissions of the Sino x Niio Illumination Art Prizes, a competition opened to emerging digital artists who were invited to submit artworks in the themes of Artistic Blessing and New Life. The competition was held in collaboration with Sino Group, the Hong Kong-based property developer. 

Artwork: Daniel Belton and Good Company Art, OneOne

“We live in a fast-paced, commercially noisy world with countless screens across our urban environments, and no more so than in major cities like Hong Kong”, says Rob Anders, Co-Founder & CEO of Niio. “In trying to reach and inspire people everywhere through memorable and meaningful ‘Digital Art experiences’, we are thrilled to partner with Sino Group for the Illumination Art Prize. It is these types of public art interventions that are driving an entirely new visual culture.

The winning artwork was created by Daniel Belton and Good Company Arts for the theme Artistic Blessing. Their work, OneOne invokes a sense of ancient culture, an archetype being unearthed through real-world experience that is timeless and contemporary. For the theme New Life, Krehel Race won first place for his work The Spring Shrine representing a world where technology has allowed us to return to our natural surroundings and to find a true Zen space, away from the chaos. 

“Sino Group is delighted to have collaborated with Niio on this ground-breaking international digital art project. We were thoroughly impressed with the exceptional content of work we received, with artists from 39 countries participating. We hope visitors enjoy the outstanding illuminations on the façade of these Hong Kong landmarks during the festive season,” said Nikki Ng, Group General Manager of Sino Group.

The Illumination Art Prize competition is part of Niio’s drive to inspire people around the world, making it easy to experience curated digital art across living, working and public spaces. In doing so, they are connecting large developers and businesses with their communities, supporting artists everywhere and providing them with a platform to present their art creations across urban environments. Niio is creating a positive alternative to the digital advertising noise of modern cities.

For the complete list of winners please visit: www.niiolab.com/sino-announcement

The Sino x Niio Illumination Art Prozes was recognised by the judging panel of British travel magazine LUXlife as the “Best Creative Festive Lighting Program in Asia” in the 2019 Travel & Tourism Awards; and in the prestigious Astrid Awards, the campaign received the Gold Awards in the “Holiday Event” category and was further selected as one of the Grand Award winners.

Niio at Art Helsinki Art Fair


Brand New Moving Image Program

This Fall, ArtHelsinki in collaboration with Moving Image co-founders and directors Murat Orozobekov and Edward Winkleman, launched a special video and film program. Galleries were invited to submit up to 3 “moving image” works with those selected presented at the fair (Sept. 7-11, 2016).

We were thrilled to have been selected by Moving Image’s Winkleman and Orozobekov as the platform of choice for supporting open call submissions and for powering the moving image portion of the ArtHelsinki fair.  Learn more about how Niio supported this entire process.


Professional Tools: The Submission Process

Cobbled Together Solution
Supporting an open call for for moving image artwork comes with many challenges.  Immense file sizes and multiple rich formats make open calls challenging for curators. Often times, they receive works in many different ways (USB, Gmail, Dropbox, FTP site) making the management and review of submissions a very time consuming, non-centralized process.

Using Niio’s ArtConsole, the Moving Image team was able to easily plan and organize the show which featured a synchronized 90-minute video installation across 3 screens.

New Work Flow
Niio supports all rich file formats (4K to VR) up to 250GB thus enabling all participant to submit to a single platform enabling curators and event organizers to manage submissions from one single location.  In addition, when ready they can view the submission as intended by the artist in the highest possible quality, thanks to Niio’s 4K/60fps player.  Gone are the days of watching low res, compressed previews on non-intended platforms such as youtube or vimeo.


Professional Tools: Powering the Fair

New Work Flow For Display
With all of the artwork submissions neatly organized in their Niio account, the Moving Image team was able to easily plan and organize the show which featured a synchronized 90-minute video installation across 3 screens.

The Moving Image team opted to use our Niio ArtConsole (4k/60fps player) which they plugged directly into their 3 projectors. With the works pre-downloaded to the Niio ArtConsoles, they didn’t require Wifi for display.   During the show, the Moving Image team was able to control the manage the show via their Niio Remote Apps.