Robert LeBlanc: Trust is Everything

Pau Waelder

LA-based photographer Robert LeBlanc is known for documenting the lives of communities on the fringes of American society in photographic projects that usually take years, as he gains the trust of its members as is allowed to portray them at close distance. Since the publication of his first book, Unlawful Conduct, in 2016, his work has been increasingly on demand, leading to collaborations with mainstream firms and large companies, while also developing his own projects with funding that also comes from launching NFT drops and building a community of collectors around his work.

Fahey-Klein gallery is hosting an exhibition of Robert LeBlanc’s latest project, Gloryland, which is also available as an NFT drop on SuperRare and a limited-time artcast curated by Nicholas Fahey on Niio.

Robert LeBlanc. A New America #1 (2014-2022)

You have mentioned skateboarding as the reason why you got into photography. How would you say this experience contributed to shaping the photographer you are today?

I have always said skateboarding saved my life. I grew up in rural Montana, where I had no access to much art or culture, so as a youngster, I would see the world and experience art and culture through the pages of skateboard magazines and skate videos. Then, I started to use a camera when I would go out and skateboard with my friends and document what I would see in the streets when we would be out late skating around. I look back at those times and realize it was my “schooling” on how to navigate the streets, and that really helped develop the skills that honed my ability to access worlds I wouldn’t have normally seen. I firmly believe that skating gave me all the tools I needed to do what I do today. 

Robert LeBlanc. A New America #64(2014-2022)

Your photography projects span several years. What is the process of developing these projects? Do you work on several projects simultaneously? Do the experiences in one project lead to another?

When working on long-term projects, it is a slow burn. You have to gain trust and spend a lot of time with whom I’m photographing to really get to the good stuff. Eventually, the subject’s walls slowly go down, and that’s when you get the opportunity to witness the real magic. I work on several projects at once, and sometimes one project will open the door to another project. You never know when the right opportunity will present itself, and you have to be ready for that; sometimes, you get one shot to gain that trust or access, and being prepared for those opportunities is a must.

“When working on long-term projects, it is a slow burn. You have to gain trust and spend a lot of time with whom I’m photographing to really get to the good stuff.”

In your projects, you use different types of cameras. What do each of them bring to the final output? Is the choice of camera driven by a specific type of image you want to create, do other factors affect this decision?

Yes, I like to use different cameras; sometimes, a particular camera is perfect for that specific project. Cameras are the ultimate tool that connects how I see the world into a visual story to tell a wider audience. For me, not only how the camera shoots but the size plays a huge factor. Sometimes I need something small and very discrete, and sometimes medium format is the only way to create the image I need. I’ve recently been using a monochrome-only digital camera, which is such an inspiring tool. Something about being able only to see the world in Black&White will steer my attention to things I wouldn’t have ever noticed in color. I also love what a cell phone can accomplish, and we all walk around with quite a powerful tool in our pockets every day, and its normality can be a mighty thing. 

Robert LeBlanc. Gloryland. Untitled #35 (2018-2021)

Steve Schapiro, who was known for being able to blend in with the communities he portrayed, once said: “basically, if you’re just matter of fact photographing people in terms of who they are and what they’re doing, you don’t have any trouble.” Do you agree with this statement? How has your experience been when entering a community and gaining their trust?

Absolutely! When you leave your biases at the door and come into any situation with an open mind, you will learn something fundamental about the human experience. How you interact with whomever you photograph will be much more rewarding, at least in my experience. Trust is everything, and there is a responsibility within it too. These are real people with real lives and feelings; abusing that trust to me is the ultimate disrespect in my eyes. I have always played by those rules, and that has gotten me to the places I have been because of the respect I give to anyone on the other side of the lens, and I believe that’s the only reason I’m able to continue to tell their stories.

“Trust is everything, and there is a responsibility within it too. These are real people with real lives and feelings; abusing that trust to me is the ultimate disrespect in my eyes.”

In your description of the community of The House of The Lord Jesus in Squire you emphasize the need to look deeper and “sift through all the coal dust” to understand who they are and what they do. Considering that you intend to do this through your photographs, how do you develop the project with this aim?

I didn’t initially have that objective. I just wanted to witness a community that I found fascinating and widely misunderstood. But when I started to spend more time understanding who they were and the environment they lived in, I began to put those pieces together. It’s a tough part of the country that involves a lot of suffering; I not only wanted to show what they did but also show that they are kind, loving, and compassionate people. Mainstream media is at fault for turning what they do into such a spectacle and, in return, pushing a false narrative that talks about crazy folks who handle snakes, and honestly, that is so far from the truth. I watch people do things in the city every day that seems crazier and more stupid than what they do. This is a rich history of tradition on the verge of excision.

Robert LeBlanc. A New America #29 (2014-2022)

In your recent projects you have had sponsorships and collaborations with big brands, how has that affected the development of your work as compared to earlier projects? 

Luckily for me, it hasn’t at all. Large brands can be beneficial with funding and getting the word out there, and I’m incredibly grateful for brands who have supported my projects and ideas. But it’s important to know where the line needs to be drawn and remind yourself you are doing this because you are passionate about the project and not to be a PR firm that pushes a brand’s message. It comes down to finding a brand or company that shares the same message or beliefs, and if they start to push back or try to reshape what you, the artist, are doing, then they’re not the right fit. But it would be best if you were conscious of that, so you are not wasting each other’s time and money.

Robert LeBlanc. Gloryland. Untitled #39 (2018-2021)

What has the NFT market brought to the dissemination of your work? 

I have opened many doors through collectors or funding. I’m incredibly grateful for all the folks who have supported my NFT drops; most of those funds help to continue developing work or the release of works and books. There is a lot of power within the NFT community, and I’ve met many people I have looked up to for years who are passionate about supporting artists and the art community. It’s been such a fantastic ride so far. The biggest struggle as a creative is how do you continue to finance and survive while creating. I think before NFT came about, we as creatives were held captive by large brands with budgets, making us all fight for scraps, but NFTs have changed the game entirely. Now I can give collectors a more personal experience one on one, and they know that their support will be significant in developing these bodies of work.

“Before NFT came about, we as creatives were held captive by large brands with budgets, making us all fight for scraps, but NFTs have changed the game entirely.”

Tin Lizards is a project that involves collectors in the process of creating the photographs, using blockchain technology to create a system of voting and rewards. How was that experience? Are you interested in further developing this type of project?

I’ve been loving it and hopefully to do many more projects like this. I love being involved with those who support my work, and I hope Tin Lizards is a perfect case study on how collectors can play a very involved role in creating a project

Robert LeBlanc. Gloryland. Untitled #9 (2018-2021)

On SuperRare, your photographs are sold as NFTs and also available for download at 9k pixels. Why is the image available at such high resolution? Are you concerned that it might be used or printed without your permission or control?

No, not at all. Technology constantly changes, and so do the screens that are used to display art. I want to make sure that the collectors can use these images no matter what size screen they are displayed on. I obviously don’t want collectors printing my work because there is a level of quality control that needs to be intact, but if they have a 98″ screen, I want them to be able to enjoy the art on a large scale without the art looking like a pixel mess. Plus the files I use to print photos are much larger than what is available on SuperRare.

Get to Know Shaun Gladwell: Moving image, painting, photography, sculpture, installation, performance, VR & AR artist

Where did you grow up and where do you live now?

I grew up in a small suburb connected to Sydney called North Rocks in the west away from the coast.  It was mixed, lower middle class and solid middle class in other areas. I found it exciting at times and desperately boring at times as well. I now live in London and mostly spend my time in the Southeast of London.

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Shaun Gladwell Studio

Where did you go to school and what did you study?

I went to a state school in North Rocks and then after graduating I went to an art school in Sydney called Sydney College of the Arts. I stayed there for a few years, got an Honors degree and then jumped to an another art school.  

My Masters study was at the College of Fine Arts University of New South Wales.  I studied painting although by the time I left Sydney College of the Arts, I was already experimenting with video and other technology so for my Masters degree I was mostly moving between lots of mediums.

What does your workspace / desktop / studio look like?

I’ve got a physical studio space in Southeast London that’s connected to a gallery space called the Drawing Room.  It’s a medium sized space with a beautiful view of London. It’s very much a painting studio. It’s really messy, there are big unstretched canvas on the wall.  There’s oil, acrylic, aerosol, it’s a real mess. I do work in VR through other studio spaces.

When did you start working creatively with technology?

A lot before officially studying video performance and installation. I was creatively using technology in my painting process. I was interested in taking reproductions of paintings and scanning them, altering their dimensions and then re-painting those manipulated images through Photoshop.  

The Photoshop image of say a distorted Gainsborough or a Reynolds painting from British society portraiture going back to the 1700th or 1800th century would then become the proprietary sketch for a very detailed painting. So that’s probably when I started looking at this interface or this connection or somehow a conversation between technology and something more traditional.  

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Self Portrait Spinning and Falling in Paris, 2016 Single channel High Definition video, 16:9 (installed 4:3), colour, silent

In 2009-10 you were the official Australian War Artist and the first to use video for your project. Can you describe your experience working on the ground with the Australian military in Afghanistan and talk about the process of creating Double field/viewfinder (Tarin Kowt)?

This commission with the war memorial  was very different for me. I was heading into a very difficult, unknown space and couldn’t control the elements around me like I do here in this studio or like I think I’m doing in this studio.

To work in an environment like that required a different kind of thinking. I wanted to explore ideas that I already had in my practice so that’s where Double field/viewfinder came from which was really me taking this technology into the theater of war but also knowing that technology was entirely integrated into that experience and supporting that experience and probably most of the technology I was using was actually developed through military objectives.  

Video recording technology and digital video was so familiar to a lot of the soldiers because they are technologists. I decided to hand cameras over to them and let them record video.  It ended up becoming quite intense because the soldiers took on the project as if their lives depend up on it. It almost was like a military drill so that was quite interesting for me and then letting the soldiers know that it was an experiment and getting their feedback after was equally important.

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‘Double Field/Viewfinder’ by Shaun Gladwell (2009-10).Photo: Department of War Studies, King’s College London

In 2016 you co-founded an Indie VR Content Collective with producer Leo Faber called Badfaith. You’ve mentioned the name of the collective is a reference to the Sartrean philosophical concept. Do you believe VR can be an antidote to certain social forces that cause people to act in bad faith? How do these ideas factor into your practice?

Firstly, the name BadFaith is connected to the concept of Jean Paul Sartre as well as Simone de Beauvoir.  Each philosopher or thinker has versions or signs and symptoms of ‘bad faith’ within their thinking or within their ideas around the concept so it can be quite nuanced and complex to talk about ‘bad faith’ depending upon who I’m  footnoting or referencing but I think technology can also potentially generate bad faith as well just depending upon how the technology is used. Like any technology if it’s being used as a weapon or a tool for something else.

The same technology has very different outcomes and effects and I think that the fact that bad faith was always about simulating a kind of presentation of self or position even down to the occupation of the waiter as Jean Paul Sartre’s famous example goes, then that immediately becomes relevant to technology like VR which is a very powerful simulator that we all now have access to as consumers rather than it being locked up in university research labs or tech developers so we’re going to see all kinds of different forms of bad faith in a kind of hard boiled sort of I guess bare life to use Giorgio Agamben’s  term in relation to VR.

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Virtual reality pioneers Shaun Gladwell and Leo Faber talk Badfaith Collective

What projects are you currently working on?

Good question.  I’ve got a few long term projects related to shows and a few little ones that are more like doodles.  I do some sketching in video. I go out and ride my bike and follow the line on the street and it’s kinda like a video drawing. I’m really excited about doing more of those in London, really simple raw works.  I still draw, still like to printmake and paint. But I love VR and AR.

I’m trying to run that full spectrum. I  don’t want to lose out on the idea of working with materials and using substance and stuff and getting dirty.  Like in VR sometimes I can feel like it’s just too much of a pure space which does not reference the gunk, junk and the abject reality of my body or the world.  

Have you done any work in AR? Do you find VR or AR to be a more compelling medium? Why?

I’m developing an idea for a show in AR now.

The distinction between AR and VR is quite enormous.  VR completely arrests your sense of sight and hearing and when you start to include kinetics and haptics then you aren’t given a frame outside of the frameless space you’ve been immersed within while AR still gives you the reference physically and optically and and conceptually to your immediate environment as it then starts to augment that space so you still have some reference to that space if it’s to be defined as AR.  So I think they are so different for me given those kinds of boring different textbook definitions. Some ideas could be better wrapped up in VR and others in AR.

In a field where hardware and software can quickly become obsolete, how do you approach documentary and archival processes for your work?

Usually I’m sorta just hopelessly producing work that will very quickly be its own ruin because that sort of archival and documentary process has changed.  I’m only just now bringing it all in to a central nervous system but then it would of course be better managed through you guys in terms of the digital phase which is great.

It’s amazing to start off in art school and go from prints to slides you put a in projector right through to this system that you guys are working on. I think it’s an incredible arc as to how I’ve used technology to archive my work or to document the way that it’s been shown from a slide projector to the cloud in the space of my professional life and student years.

Who are some contemporary or historical new media artists that you admire? What are some of your favorite works?

Caravaggio’s use of optics back in the day.   Interesting to think of these early examples of people who have used technology.  Galileo’s drawing of the moon after he developed the telescope are some of the most beautiful images I can think of from the sides of both art and science.

In terms of new media artists, I  like everyone, Raqs Media Collective to Pipilotti Rist.  I’m interested in why people are using technology and sometimes I’m also interested in the result but there is always some interest to me as to why people are picking up the camera and trying to make episodic TV series and calling it art or making a series of elaborate performances around their sculptures and calling that video.  Probably the one artist who I really love is Stelarc the Australian guy who auments his body with technology.