{"id":7428,"date":"2023-03-27T07:40:47","date_gmt":"2023-03-27T07:40:47","guid":{"rendered":"https:\/\/www.niio.com\/blog\/?p=7428"},"modified":"2023-03-27T08:36:09","modified_gmt":"2023-03-27T08:36:09","slug":"carlo-zanni-e-commerce-identity-and-the-epic-of-our-times","status":"publish","type":"post","link":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/","title":{"rendered":"Carlo Zanni: e-commerce, identity, and the epic of our times"},"content":{"rendered":"\n<p>Pau Waelder<\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"616\" height=\"702\" src=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25182004\/Carlo-Zanni-headshot.png\" alt=\"\" class=\"wp-image-7429\" srcset=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25182004\/Carlo-Zanni-headshot.png 616w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25182004\/Carlo-Zanni-headshot-263x300.png 263w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:66.66%\">\n<p>An early practitioner of net art, <a href=\"https:\/\/zanni.org\/\"><strong>Carlo Zanni<\/strong><\/a> is among the first artists to explore the nascent opportunities for the online art market and reflect on how the web would impact on our sense of identity and privacy. With a painter\u2019s vision, he has seen in the development of online platforms and graphical user interfaces a space of visual compositions in which the computer desktop becomes a landscape, and everything in it is a fiction.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>He has also developed new forms of storytelling through web-based projects such as the \u201cdata cinema\u201d trilogy: <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/tpt\/\"><strong><em>The Possible Ties Between Illness and Success<\/em><\/strong><\/a> (2006), <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/my-temporary-visiting-position-from-the-sunset-terrace-bar\/\"><strong><em>My Temporary Visiting Position from the Sunset Terrace Bar<\/em><\/strong><\/a><em> <\/em>(2007), and <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/5thday\/\"><strong><em>The Fifth Day<\/em><\/strong><\/a><em> <\/em>(2009). In these online films, he combined a pre-defined narrative with data collected in real time from the same users who were watching the film, or from a distant webcam, or from different sources describing the social and political conditions of Egypt.&nbsp;<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative;height: 0;overflow: hidden; padding: 0 0 56.25% 0;\"><iframe loading=\"lazy\" class=\"niio-media-frame\" id=\"niioWidget1\" src=\"https:\/\/embed.niio.com\/1.1\/index.html?showinfo=false&amp;urlType=share&amp;autoplay=true&amp;mute=true&amp;hidefullscreen=false&amp;controls=true&amp;artworkid=46801&amp;portrait=false&amp;key=TJBDRIJXDC&amp;invitationCode=02mgotlrzuznp8h\" frameborder=\"0\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" width=\"560\" height=\"315\" style=\"position: absolute;top:0;left:0;width:100%;height: 100%;\"><\/iframe><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"carlo-zanni-the-fifth-day-2009\">Carlo Zanni,<em> The Fifth Day<\/em> (2009)<\/h5>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-background\" style=\"background-color:#e7e7e7;padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p><strong>Explore Zanni&#8217;s data cinema artworks<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-container-6a1ba6ebe728e wp-block-buttons\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/www.niio.com\/channel\/4921-carlo-zanni-data-cinema-anthology\" style=\"color:#fc3d03\">Open artcast<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Embedded in his work as an artist, his research on alternative models to sell digital art has led to pioneering yet unrealized projects such as <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/peoplefrommars\/\"><strong><em>P\u20acOPLE \u00a5ROM MAR$<\/em><\/strong><\/a> (2012), an online platform dedicated to selling video art and fostering a community of creatives based on shared revenue, or <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/vibo\/\"><strong><em>ViBo<\/em><\/strong><\/a><strong><em> <\/em><\/strong>(2014-2015), a \u201cvideo book\u201d aimed at facilitating the sale of video art at affordable prices in unlimited series. He collected his experiences with these models in the book <a href=\"http:\/\/www.dioramamag.com\/issues\/edition03_carlo_zanni.php\"><strong><em>Art in the Age of the Cloud<\/em><\/strong><\/a> (Diorama Editions, 2017).<\/p>\n\n\n\n<p>Niio is proud to present two selections of artworks by Carlo Zanni: <a href=\"https:\/\/www.niio.com\/channel\/4921-carlo-zanni-data-cinema-anthology\"><strong><em>Data Cinema Anthology<\/em><\/strong><\/a><em>, <\/em>which brings together the Data Cinema trilogy and an additional artwork, and <a href=\"https:\/\/www.niio.com\/channel\/4933-carlo-zanni-save-me-for-later\"><strong><em>Save Me for Later<\/em><\/strong><\/a><em>, <\/em>a code-based artwork recently presented at Zanni\u2019s solo exhibition <a href=\"https:\/\/oprgallery.it\/accept-decline-carlo-zanni\/\"><strong><em>Accept &amp; Decline<\/em><\/strong><\/a><em> <\/em>at <a href=\"https:\/\/oprgallery.it\/\"><strong>OPR Gallery<\/strong><\/a> in Milan. In the following interview, the artist discusses the artworks presented in this exhibition, which can be visited until April 28th.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"689\" src=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-1024x689.webp\" alt=\"\" class=\"wp-image-7430\" srcset=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-1024x689.webp 1024w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-300x202.webp 300w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-768x517.webp 768w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-1536x1034.webp 1536w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-2048x1378.webp 2048w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2-1568x1055.webp 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Carlo Zanni, <em>Check Out Paintings, <\/em>2022. On view at OPR Gallery, Milan.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>In this latest series you have come back to painting as a medium, after a long career focused on web-based art, but you keep exploring the same subjects. Can you take me through the main ideas in the <\/strong><strong><em>Check-Out Paintings?<\/em><\/strong><\/p>\n\n\n\n<p>This cycle of paintings is part of a long-term investigation of the social and psychological role of eCommerce in our society. It stems from the memories of the eCommerce check-out pages: a final destination we all are funneled to, in every online buying process. The check-out pages of eCommerce sites represent a highly symbolic limbo that precedes the dopamine rush where we all hope to find shelter. A form of addiction, but as shown during the pandemic, also a lifeline.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong><em>\u201cOur identity bounces between the happiness for buying, and the sense of guilt for having bought.\u201d<\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>Buying online is both a sort of pursuit of happiness as we have been taught by our society, both a way to escape reality, procrastinating any possible confrontation with ourselves. Our identity bounces between the happiness for buying, and the sense of guilt for having bought. Between the satisfaction of an increasingly frictionless, user-friendly, fast, and on-time experience; and the anxiety, and also the shame, for what this transient fake happiness often entails on a social, work, and human level for thousands of people: directly (shifts and working conditions, small local businesses), and indirectly (tax evasion of mega-corporations and environmental impact).<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Unlike early works such as <\/strong><a href=\"https:\/\/zanni.org\/index.php\/portfolio\/dtp-icons-paintings\/\"><strong><em>DTP Icons Paintings<\/em><\/strong><\/a><strong><em> <\/em><\/strong><strong>(2000), here you do not look for a realistic representation of the interface, but rather create almost abstract compositions, why is that?<\/strong><\/p>\n\n\n\n<p>True, because here is more about inner feelings than simple representation. It\u2019s not witnessing from the outside but feeling from the inside, then trying to show a glimpse of it, if possible, in the real world.&nbsp; So the rationalist layout, typical of these pages, fades into memory, it turns into a dreamlike experience, into a psychological post-image, while some details of the transaction, such as measures, prices, and quantities, emerge from the background when one gets closer to the surface of the painting: they bring us back to reality.<\/p>\n\n\n\n<p>The subtle color fields of these paintings make them very difficult to be mediated or \u201cseen\u201d online (e.g. on Instagram, or on a PDF), instead they open up and expand in front of the viewer when experienced for real. While our society continues to demand fast, easily communicable images, these paintings are slow, almost invisible, non-existent images, and they ask for something very precious: our time.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-1024x683.webp\" alt=\"\" class=\"wp-image-7431\" srcset=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-1024x683.webp 1024w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-300x200.webp 300w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-768x512.webp 768w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-1536x1024.webp 1536w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-2048x1366.webp 2048w, https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183203\/zanni-check-out-paintings3-1568x1046.webp 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Carlo Zanni, <em>Check Out Paintings, <\/em>2022. On view at OPR Gallery, Milan.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>How did you achieve this faded effect in the canvases?<\/strong><\/p>\n\n\n\n<p>The color used in these works is acrylic mixed with water and in some cases acrylic medium. This way tones are soft and they mesh one into the other when seen from a certain distance, vaporizing the memory of the whole picture. I take advantage of the cutting plotter to write numbers and other \u201ctechnical\u201d details. I cut the letters in vinyl (negative) with a size that allows me to draw inside them with a sharp pencil without touching the vinyl edges. This way the sentences and the lettering look \u201cstraight\u201d and \u201cguided\u201d from a distance, and handmade from a closer inspection.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong><em>\u201cWhen you stick your nose onto the canvas, the work transforms from an abstract field into a condensed epic of our times.\u201d<\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>Formally speaking, the style of these paintings was born in response to a period of social isolation due to the pandemic, during which, as a balance, we have tried to mediate all the possible human activities: meetings, purchases, employment, leisure, study, culture\u2026 I felt the need to go the other way, working on something that could be only appreciated when seen in person.<\/p>\n\n\n\n<p>If you want to find some roots, these works echo the mature practice of artist Agnes Martin, in the use of pencil and subtle water-based colors, but here all the \u201cmodernist\u201d and \u201cminimalist\u201d values of the time are almost gone. So all the pencil details and most of the color fields are only visible when you stick your nose onto the canvas, and the work transforms from an abstract, almost white, field, into a condensed epic of our times touching themes such as anxiety, desire, happiness, fear, gender identity, pandemics, politics, tragedies, wars.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>While the paintings look almost abstract, they also contain references to the present, as is frequently found in your web-based artworks, what role do these references play?<\/strong><\/p>\n\n\n\n<p>The paintings dig into our daily culture and politics, for instance by discreetly showing disclaimers referring to the current Ukraine war. (Since February 2022, many eCommerce added such disclaimers for multiple reasons: from giving updated shipping info to giving their support to the Ukrainians). I see these paintings as a vehicle for meditation, an attempt to temporarily alienate ourselves from this endless moment of upheaval and unrest; while being violently dragged back to reality when we get closer to the surface: they are a way to extract some time from our hectic lives to sense the delicacy and fragility of our body and the transience of happiness while diving into our time.<\/p>\n\n\n\n<p>While they are very different artworks, I would point out to <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/as\/\"><strong><em>Average Shoveler<\/em><\/strong><\/a><em> <\/em>(2004) as having a similar approach in terms of its meditative aspect and the connection to real life events. In that work, which was commissioned by Rhizome, I created an online video game in which the player controls a man who has to shovel the snow falling on the streets of New York. Each time he does, several images taken from CNN and other news outlets in real time pop up and disappear. Additionally, some non-player characters stop and speak out news headlines. The main character invariably ends up dying of exhaustion, unable to shovel the incessant amount of snow. But the game also includes some secret spaces meant for the player to relax and just observe the scene, distanced from the gameplay. In a way, these paintings also provide that distanced space of observation while having these subtle hooks to reality.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative;height: 0;overflow: hidden; padding: 0 0 56.89404934687954% 0;\"><iframe loading=\"lazy\" class=\"niio-media-frame\" id=\"niioWidget1\" src=\"https:\/\/embed.niio.com\/1.1\/index.html?showinfo=false&amp;urlType=share&amp;autoplay=true&amp;mute=true&amp;hidefullscreen=false&amp;controls=true&amp;artworkid=46800&amp;portrait=false&amp;key=IRHJXJUR1V&amp;invitationCode=c8spashjra5jgfr\" frameborder=\"0\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" width=\"560\" height=\"318.6066763425254\" style=\"position: absolute;top:0;left:0;width:100%;height: 100%;\"><\/iframe><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"carlo-zanni-average-shoveler-2004\">Carlo Zanni, <em>Average Shoveler <\/em>(2004)<\/h5>\n\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Talking about hooks, you describe some elements in the paintings as \u201cclickbait,\u201d can you elaborate on that?<\/strong><\/p>\n\n\n\n<p>Yes, the dark dots and solid-colored shapes (lines, rectangles, circles) that appear in some of the paintings are what I call \u201cclickbaits\u201d for one\u2019s eyes. Seen from afar these canvases look pretty white and empty, but these dots stand out and catch your attention. They work similarly to how advertising plays with colors, double meanings, and impressive images to stand out in a visually saturated landscape.<\/p>\n\n\n\n<p>They also remind of the so-called \u201cdark patterns\u201d, which are interface design strategies quite common in e-commerce pages, that are meant to fool the user into doing what the vendor wants them to do, such as sign up for a newsletter, add an extra service, or choose the most expensive option among several choices. In my paintings, the shapes intend to lure you into looking closely at the painting and finding what it is actually about. However, I would say that while clickbait is content that over-promises and under-delivers, in my paintings I under-promise and over-deliver \ud83d\ude42<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"position: relative;height: 0;overflow: hidden; padding: 0 0 56.25% 0;\"><iframe loading=\"lazy\" class=\"niio-media-frame\" id=\"niioWidget1\" src=\"https:\/\/embed.niio.com\/1.1\/index.html?showinfo=false&amp;urlType=share&amp;autoplay=true&amp;mute=true&amp;hidefullscreen=false&amp;controls=true&amp;artworkid=46861&amp;portrait=false&amp;key=TYTFB1ORVU&amp;invitationCode=s0ps30w5apcedly\" frameborder=\"0\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" width=\"560\" height=\"315\" style=\"position: absolute;top:0;left:0;width:100%;height: 100%;\"><\/iframe><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 id=\"carlo-zanni-save-me-for-later-2022\">Carlo Zanni, <em>Save Me for Later<\/em> (2022)<\/h5>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Save me for later <\/em><\/strong><strong>(2022) is also an intriguing artwork in the sense that it is not what it appears to be, and it connects with a concept you have explored over the years, which is the computer screen as a landscape<\/strong><\/p>\n\n\n\n<p>\u201cSave me for later\u201d is actually a bot browsing Amazon.com, continuously adding products to the cart that is visible in the right sidebar. When the cart reaches its limit, it automatically moves products to the \u201csaved for later list\u201d, making room for the new freshly added ones. The bot embeds a floating window with the webcam stream framing me while performing. This repetitive and almost hypnotic performance, with apparently no beginning and no end, speaks of the type of procrastination we all carry out while browsing e-commerce sites, looking for products that will bring us happiness and make our lives better.<\/p>\n\n\n\n<p>As with the paintings, the experience of isolation during the pandemic was key to conceiving this artwork, in which the computer screen becomes a landscape, a place of escapism and daydreaming. The performance is consciously slow and cryptic, and as it is playing out in real time, in the real Amazon website, the items that appear reflect our present time just as the subtle writings on the paintings take us back to the world we are living in. For instance, when I first ran the program, the bot frequently picked up COVID-19 self-tests, which at some point were very much in demand and right now are almost forgotten.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong><em>\u201cThis repetitive and almost hypnotic performance speaks of the type of procrastination we all carry out while browsing e-commerce sites, looking for products that will bring us happiness and make our lives better\u201d<\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<p>I see this project also as a vehicle for meditation, an attempt to alienate ourselves momentarily from our daily lives and our anxieties (so the title &#8220;Save me for later&#8221;). And behind the activity itself, what you see on the screen that is apparently me browsing the Amazon site but is in fact an automated process carried out by a computer program, is an interesting exchange of data. Data collected by the Amazon site about this meaningless routine (constantly adding items to the cart without ever checking out), data displayed by Amazon about the articles on sale, data that is processed by Amazon\u2019s algorithm to display new items related to previously selected products.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-background\" style=\"background-color:#e7e7e7;padding-top:12px;padding-right:12px;padding-bottom:12px;padding-left:12px\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:66.66%\">\n<p><strong>See a two-hour excerpt of Zanni&#8217;s endless automated performance on Amazon<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:33.33%\">\n<div class=\"wp-container-6a1ba6ebe7fd5 wp-block-buttons\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/www.niio.com\/channel\/4933-carlo-zanni-save-me-for-later\" style=\"color:#fc3d03\">Open artcast<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Data is for me what gravity probably was for Bas Jan Ader. \u201cThe artist\u2019s body as gravity makes itself its master.\u201d These mysterious words were used by Bas Jan Ader to describe his short films<em> Falling I<\/em> (Los Angeles) and <em>Falling II <\/em>(Amsterdam) when he showed them in D\u00fcsseldorf in 1971. He was playing with gravity, he was becoming gravity, accepting its outcome: failures, fragilities, spiritualism, poetry, meditation, ascension.&nbsp;<\/p>\n\n\n\n<p>I feel that I use data in a sort of similar way, accepting the fact that most of my works will cease to exist quite soon after their birth. By using data from media outlets such as CNN, tools from Google, data collected from users, and so on, I consciously open my work to a vulnerability as the price to pay for creating a work that is always connected to the present and fed by data that circulates online. Then, an API is changed, a tool is discontinued, and the artwork cannot exist anymore. Sometimes you can fix them, sometimes you just don\u2019t want to do it.&nbsp;<\/p>\n\n\n\n<p>Other times you start again from scratch as recently I did with <a href=\"https:\/\/zanni.org\/index.php\/portfolio\/cookie-portrait-2002-2022\/\"><strong><em>Cookie Portrait <\/em><\/strong><\/a>(2002-2022), a work about online identity and privacy that had to be rewritten when it was launched at OPR Gallery last year, 20 years after it was first created. This work is based on the same cookie technology that is used \u2013 for instance \u2013 for the internal session management of an eCommerce site and more generally for user profiling and marketing activities. This work reminds us that, in our online existence, we are made of data. The body is thus the sum total of your data, the artwork is a temporary and transient experience of something elusive, like our own existence is.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An interview with Carlo Zanni, whose web-based artworks explore identity in our connected society and view the computer screen as a landscape.<\/p>\n","protected":false},"author":12,"featured_media":7430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[137,35,249,266,32,265,71,49,66,183,220,62],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog\" \/>\n<meta property=\"og:description\" content=\"An interview with Carlo Zanni, whose web-based artworks explore identity in our connected society and view the computer screen as a landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\" \/>\n<meta property=\"og:site_name\" content=\"Niio Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T07:40:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T08:36:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1723\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pau Waelder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pau Waelder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.niio.com\/blog\/#organization\",\"name\":\"Niio Blog\",\"url\":\"https:\/\/www.niio.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.niio.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/07111921\/niio_logo-500.png\",\"contentUrl\":\"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/07111921\/niio_logo-500.png\",\"width\":500,\"height\":92,\"caption\":\"Niio Blog\"},\"image\":{\"@id\":\"https:\/\/www.niio.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.niio.com\/blog\/#website\",\"url\":\"https:\/\/www.niio.com\/blog\/\",\"name\":\"Niio Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.niio.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.niio.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\",\"url\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\",\"name\":\"Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.niio.com\/blog\/#website\"},\"datePublished\":\"2023-03-27T07:40:47+00:00\",\"dateModified\":\"2023-03-27T08:36:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Carlo Zanni: e-commerce, identity, and the epic of our times\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\"},\"author\":{\"name\":\"Pau Waelder\",\"@id\":\"https:\/\/www.niio.com\/blog\/#\/schema\/person\/bd1063bc3999ab425bde76ee269b7ce5\"},\"headline\":\"Carlo Zanni: e-commerce, identity, and the epic of our times\",\"datePublished\":\"2023-03-27T07:40:47+00:00\",\"dateModified\":\"2023-03-27T08:36:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/\"},\"wordCount\":2262,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.niio.com\/blog\/#organization\"},\"keywords\":[\"art gallery\",\"art market\",\"cinema\",\"code-based art\",\"digital art\",\"e-commerce\",\"exhibition\",\"identity\",\"interview\",\"landscape\",\"painting\",\"performance\"],\"articleSection\":[\"DIGITAL ART\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.niio.com\/blog\/#\/schema\/person\/bd1063bc3999ab425bde76ee269b7ce5\",\"name\":\"Pau Waelder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.niio.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2b61534be3585dbed1f7f2fc8b6ce7ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2b61534be3585dbed1f7f2fc8b6ce7ca?s=96&d=mm&r=g\",\"caption\":\"Pau Waelder\"},\"url\":\"https:\/\/www.niio.com\/blog\/author\/pauniio-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/","og_locale":"en_US","og_type":"article","og_title":"Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog","og_description":"An interview with Carlo Zanni, whose web-based artworks explore identity in our connected society and view the computer screen as a landscape.","og_url":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/","og_site_name":"Niio Blog","article_published_time":"2023-03-27T07:40:47+00:00","article_modified_time":"2023-03-27T08:36:09+00:00","og_image":[{"width":2560,"height":1723,"url":"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2023\/03\/25183003\/zanni-check-out-paintings2.webp","type":"image\/webp"}],"author":"Pau Waelder","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pau Waelder","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.niio.com\/blog\/#organization","name":"Niio Blog","url":"https:\/\/www.niio.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.niio.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/07111921\/niio_logo-500.png","contentUrl":"https:\/\/dkrxqpdgyal83.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/07111921\/niio_logo-500.png","width":500,"height":92,"caption":"Niio Blog"},"image":{"@id":"https:\/\/www.niio.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.niio.com\/blog\/#website","url":"https:\/\/www.niio.com\/blog\/","name":"Niio Blog","description":"","publisher":{"@id":"https:\/\/www.niio.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.niio.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/","url":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/","name":"Carlo Zanni: e-commerce, identity, and the epic of our times - Niio Blog","isPartOf":{"@id":"https:\/\/www.niio.com\/blog\/#website"},"datePublished":"2023-03-27T07:40:47+00:00","dateModified":"2023-03-27T08:36:09+00:00","breadcrumb":{"@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Carlo Zanni: e-commerce, identity, and the epic of our times"}]},{"@type":"Article","@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#article","isPartOf":{"@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/"},"author":{"name":"Pau Waelder","@id":"https:\/\/www.niio.com\/blog\/#\/schema\/person\/bd1063bc3999ab425bde76ee269b7ce5"},"headline":"Carlo Zanni: e-commerce, identity, and the epic of our times","datePublished":"2023-03-27T07:40:47+00:00","dateModified":"2023-03-27T08:36:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/"},"wordCount":2262,"commentCount":1,"publisher":{"@id":"https:\/\/www.niio.com\/blog\/#organization"},"keywords":["art gallery","art market","cinema","code-based art","digital art","e-commerce","exhibition","identity","interview","landscape","painting","performance"],"articleSection":["DIGITAL ART"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.niio.com\/blog\/carlo-zanni-e-commerce-identity-and-the-epic-of-our-times\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.niio.com\/blog\/#\/schema\/person\/bd1063bc3999ab425bde76ee269b7ce5","name":"Pau Waelder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.niio.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2b61534be3585dbed1f7f2fc8b6ce7ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2b61534be3585dbed1f7f2fc8b6ce7ca?s=96&d=mm&r=g","caption":"Pau Waelder"},"url":"https:\/\/www.niio.com\/blog\/author\/pauniio-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/posts\/7428"}],"collection":[{"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/comments?post=7428"}],"version-history":[{"count":7,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/posts\/7428\/revisions"}],"predecessor-version":[{"id":7448,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/posts\/7428\/revisions\/7448"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/media\/7430"}],"wp:attachment":[{"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/media?parent=7428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/categories?post=7428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niio.com\/blog\/wp-json\/wp\/v2\/tags?post=7428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}