{"id":7124,"date":"2016-10-24T18:02:00","date_gmt":"2016-10-24T18:02:00","guid":{"rendered":"https:\/\/www.niio.com\/blog\/?p=7124"},"modified":"2023-02-16T18:09:49","modified_gmt":"2023-02-16T18:09:49","slug":"the-lumen-prize-a-conversation-with-carla-rapaport","status":"publish","type":"post","link":"https:\/\/www.niio.com\/blog\/the-lumen-prize-a-conversation-with-carla-rapaport\/","title":{"rendered":"The Lumen Prize: a conversation with Carla Rapaport"},"content":{"rendered":"\n<div class=\"wp-block-image wp-image-1087 size-full\"><figure class=\"aligncenter\"><img src=\"https:\/\/app.develop.niio.dev\/site\/wp-content\/uploads\/2016\/10\/afterglow_04.jpg\" alt=\"Lumen Prize (Moving Image Winner): AfterGlow by boredomresearch\" class=\"wp-image-1087\"\/><figcaption>Lumen Prize Moving Image Winner 2016: AfterGlow by boredomresearch<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>What led you from working as a successful journalist to deciding that you were going to start the <a href=\"http:\/\/lumenprize.com\" target=\"_blank\" rel=\"noreferrer noopener\">Lumen Prize<\/a>, &nbsp;a not-for-profit global art prize?<\/strong><\/p>\n\n\n\n<p>Journalism changed completely during my career and not for the best. I was looking for a give-back project that I could do from my home in rural Wales. I\u2019ve always loved art and once I started meeting emerging artists, I was hooked.<\/p>\n\n\n\n<p><strong>Why new media? What specifically sparked your interest in the medium?<\/strong><\/p>\n\n\n\n<p>David Hockney<\/p>\n\n\n\n<p>I went to his <strong><a href=\"https:\/\/www.royalacademy.org.uk\/exhibition\/david-hockney-a-bigger-picture\" target=\"_blank\" rel=\"noreferrer noopener\">2012 Exhibition at the Royal Academy<\/a> <\/strong>in London 3 times and was astounded by what he was creating with digital devices. It occurred to me that there had to be more artists doing this kind of work and it turned out that there was a whole world of art and artists that I\u2019d never seen or heard of before.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-1096 size-full\"><figure class=\"aligncenter\"><img src=\"https:\/\/app.develop.niio.dev\/site\/wp-content\/uploads\/2016\/10\/May2011th20201120Woldgate2012.jpg\" alt=\"&quot;MAY 11TH 2011 WOLDGATE 12:45PM&quot; 18 DIGITAL VIDEOS SYNCHRONIZED AND PRESENTED ON 18 55&quot; NEC SCREENS TO COMPRISE A SINGLE ART WORK, 27 X 47 1\/8&quot; EACH 81 X 287&quot; OVERALL DURATION: 2:00 \u00a9 DAVID HOCKNEY\" class=\"wp-image-1096\"\/><figcaption>May 11th 2011 Woldgate 12:45pm, 18 digital videos synchronized by David Hockney.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>You\u2019ve said that you started the Lumen Prize to \u201craise the enjoyment and visibility of new media art\u201d and to \u201cbring it into the contemporary art scene in a curatorial and global fashion.\u201d Why do you think that is so critical?<\/strong><\/p>\n\n\n\n<p>The contemporary art scene has a love\/hate relationship with work created digitally. Curators are afraid it won\u2019t work, museums worry that the equipment will become obsolete and galleries aren\u2019t comfortable with art that can\u2019t be framed, shipped and sold.<\/p>\n\n\n\n<p>At the Lumen Prize, &nbsp;we can take the profit element out of the equation and work from the other end, creating enjoyiment, awareness and \u2013 dare I say it \u2013 demand. That, in the end, will tip the balance and allow digital art to \u2018hang\u2019 alongside traditional artwork.<\/p>\n\n\n\n<p><strong>What do you think will help establish the stature \/ acceptance of new media art in the context of the global art world?<\/strong><\/p>\n\n\n\n<p>A safe way to store and share the work which protects the artists\u2019 copyright is one way \u2013 and Niio is working on that.<\/p>\n\n\n\n<p>Another way is to get more mainstream museums involved in digital art shows. Prizes help too \u2013 we\u2019ve done <strong><a href=\"http:\/\/lumenprize.com\/about\/how-enter\" target=\"_blank\" rel=\"noreferrer noopener\">5 awards<\/a><\/strong> and <strong><a href=\"http:\/\/lumenprize.com\/exhibitions\/global-tour\" target=\"_blank\" rel=\"noreferrer noopener\">global tours<\/a><\/strong> now. By the time Lumen is 10, I expect the gulf to be narrowed. &nbsp;(View the <strong><a href=\"http:\/\/lumenprize.com\/online-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">2016 Lumen Shortlist<\/a><\/strong>)<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-1091 size-large\"><figure class=\"aligncenter\"><img src=\"https:\/\/app.develop.niio.dev\/site\/wp-content\/uploads\/2016\/10\/anima7-1024x576.jpg\" alt=\"anima7\" class=\"wp-image-1091\"\/><figcaption>Lumen Prize 3D Sculpture Winner 2016: ANIMA by Nick Verstand and onformative.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>What do you think is most mis-understood about new media art and what would you like people to understand?<\/strong><\/p>\n\n\n\n<p>New media&nbsp;art is just like the print or oil on your walls. As Hockney famously said, &#8220;A paint brush is a tool just like an iPad is. Except an iPad offers millions of colours and an \u2018endless\u2019 sheet of paper.&#8221;<\/p>\n\n\n\n<p><strong>Do you envision a time when new media art will be be considered mainstream?<\/strong><\/p>\n\n\n\n<p>Yes, I\u2019ve no doubt.<\/p>\n\n\n\n<p><strong>What do you think the biggest challenge is in collecting and exhibiting new media art?<\/strong><\/p>\n\n\n\n<p>Developing a secondary market for digital art will be key. Until that happens, it will be hard to crystalize price points for installations or works involving AR and VR, for example.<\/p>\n\n\n\n<p><strong>How do you think a company like NIIO will be able to contribute and support the growth of new media art?<\/strong><\/p>\n\n\n\n<p>Niio provides something unique \u2013 which is an open platform that artists and companies like Lumen can use to protect their work. As it grows, it will help establish a higher degree of comfort among the established art community.<\/p>\n\n\n\n<p><strong>What do you think about all the hype surrounding VR?<\/strong><\/p>\n\n\n\n<p>Lumen\u2019s <strong><a href=\"http:\/\/lumenprize.com\/sites\/default\/files\/2016%20Lumen%20Prize%20Winners%20Announced%20_0.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">winner<\/a><\/strong> this year is a VR work and it\u2019s astounding. There is a lot of hype about any new tool or piece of kit \u2013 it will shake fairly quickly.<\/p>\n\n\n\n<p>At a recent show, a 10-year-old marched in and asked about the VR, put on the headset and spent 15 minutes exploring what is essentially a painting. Adults normally take off the headset after 2 minutes.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-1093 size-large\"><figure class=\"aligncenter\"><img src=\"https:\/\/app.develop.niio.dev\/site\/wp-content\/uploads\/2016\/10\/hyper_palazzo-reale-1024x767.jpg\" alt=\"hyper_palazzo reale\" class=\"wp-image-1093\"\/><figcaption>Lumen Prize VR Winner 2016: Hyperplanes of Simultaneity by Fabio Giampietro and Alessio De Vecchi.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>When did you first experience new media art? Was there a specific show \/ artist that you recall as having had a great impact on you?<\/strong><\/p>\n\n\n\n<p>I\u2019ve always loved <strong><a href=\"http:\/\/www.billviola.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bill Viola\u2019s<\/a><\/strong> work and <strong><a href=\"http:\/\/samtaylorjohnson.com\" target=\"_blank\" rel=\"noreferrer noopener\">Sam Taylor-Woods<\/a><\/strong> moving Still Life, 2001, is probably my favourite work. But it was <strong><a href=\"http:\/\/bits.blogs.nytimes.com\/2014\/01\/10\/the-ipad-is-an-artists-canvas-for-david-hockney\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hockney<\/a><\/strong> that ignited my curiousity and since then, I\u2019ve been lucky enough to meet some of the most exciting digital artists working today. Bliss!<\/p>\n\n\n\n<h3 id=\"about-the-lumen-prize\"><strong>About the Lumen Prize&nbsp;<\/strong><\/h3>\n\n\n\n<p>The <strong><a href=\"http:\/\/lumenprize.com\" target=\"_blank\" rel=\"noreferrer noopener\">Lumen Prize<\/a> <\/strong>celebrates the very best art created digitally. As a not-for-profit social enterprise their goal is to focus the world\u2019s attention on this exciting genre through an annual competition, a global tour and associated activities including workshops, seminars and special events.<\/p>\n\n\n\n<p>Lumen is dedicated to building a movement around digital art, providing a network and opportunities to its longlisted and shortlisted artists, as well as the winners.&nbsp;Since its first show in London&#8217;s Cork Street January 2013, Lumen has staged nearly 30 shows and events around the world, including New York City, Shanghai, Athens, Amsterdam, Riga, Cardiff, Hong Kong, Leeds and London. In collaboration with its academic partners, Lumen advances the understanding of digital art at seminars, artist talks, workshops and symposiums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carla Rapoport, founder and director of The Lumen Prize, discusses her career and the creation of the internationally renown prize for media art<\/p>\n","protected":false},"author":6,"featured_media":7125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[32,255,66,254],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Lumen Prize: a conversation with Carla Rapaport - Niio Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niio.com\/blog\/the-lumen-prize-a-conversation-with-carla-rapaport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lumen Prize: a conversation with Carla Rapaport - 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