{"id":4240,"date":"2022-02-25T12:26:39","date_gmt":"2022-02-25T12:26:39","guid":{"rendered":"https:\/\/wp-blog-lb-526867726.eu-central-1.elb.amazonaws.com\/?p=4961"},"modified":"2022-07-25T13:45:25","modified_gmt":"2022-07-25T13:45:25","slug":"digital-art-interior-design","status":"publish","type":"post","link":"https:\/\/www.niio.com\/blog\/digital-art-interior-design\/","title":{"rendered":"Your Guide to Digital Art Installations for Innovative Interior Design"},"content":{"rendered":"\t\t
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Digital art is any art created using digital media tools, computer technology, or software. Digital art is flourishing and has many benefits that may enrich the lives of both guests and customers, while showcasing the work of artists in public spaces as well as in private homes. More than just a decorative image, digital art is giving artists a platform to expand their applied imagination, while also providing commercial spaces and collectors’ private homes immediate experimental and reputational value. Now, as we emerge from a global pandemic, and with a rise in popularity of digital art and non-fungible tokens (NFTs<\/a><\/em>)<\/span>, designers and architects have more opportunities today to showcase digital artworks and exhibit artists’ creations.\u00a0<\/p>\n\n\n\n

Let\u2019s dive into what digital art is, the plethora of public and private spaces that benefit from digital art for interior design, and the seamless resources available to display curated digital art installations.<\/p>\n\n\n\n

\"Lobby\n
Artwork: Geist_xyz by ZEITGUISED<\/strong>
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What Is Digital Art?<\/strong><\/h2>\n\n\n\n
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Digital art emcompasses all artistic works or practices that use technology as part of the concept, creation, and presentation of the artwork. As digital technologies pervade all aspects of our culture and society, we see artists exploring innovative and creative practices to find new forms of artistic expression. Despite the fact that computer art originated in the 1960s and video art and moving image formats have been around since the 1970s, the tools to create and display these forms of artistic expression in a seamless manner are drastically improving. As a result, digital art and artworks that are designed to be experienced primarily in a digital format are becoming more accessible. The emergence and popularity of NFTs and other trending digital experiences have shown that any black screen can display valuable digital art and any surface can be transformed into digital canvas.\u00a0<\/p>\n\n\n\n

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Where Are the Best Interior Spaces to Integrate Digital Art?<\/strong><\/h3>\n\n\n\n
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Interior designers have begun adapting the addition of compelling digital art installations in private residences and collectors’ homes, as well as hospitality spaces, such as hotels, corporate offices, and retail spaces. In each of these interior spaces, designers, marketers, and owners have the opportunity to use innovative interior design to enrich their brand and customer experiences with the most up-to-date trends.<\/p>\n\n\n\n

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Ideas for Digital Art in Hospitality & Hotel Interior Design<\/strong><\/h2>\n\n\n\n
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Hotels and hospitality spaces have been some of the first to appreciate the significance of art being seen everywhere, acknowledging the power of curated digital art in interior design, especially in a post-pandemic world that is attracted to travel<\/em><\/a>.<\/span><\/p>\n\n\n\n

Benefits<\/strong><\/h3>\n\n\n\n

There are a number of exciting benefits when integrating exceptional digital artworks into hotel interior design. Starting with the main entrance, and extending digital art throughout the entirety of the hotel creates fluidity between spaces, brand continuity and insightful conversations between guests.\u00a0<\/p>\n\n\n\n

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Digital art, as opposed to traditional physical art, offers the artist and brand greater scalability for hundreds of locations to be in sync. It provides the ability to change artwork seasonally, or even by time of day, and to select pieces that are unique to each location, representing the cohesive brand.<\/em><\/p>\n<\/blockquote>\n\n\n\n

In addition, as an industry rooted in travel and destination, hotel interior designers can support local culture by showcasing curated artworks created by local digital artists from the hotel\u2019s city or region. Find out more about the future of hotel interior design in the webinar<\/span><\/em><\/a> presented by Hospitality Design in partnership with Niio.\u00a0<\/p>\n\n\n\n

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\"Mondrian\n
Artwork: Flower by Guilhem Moreau<\/strong>
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\"Hotel\n
Artwork: C\u00e9zanne Unfixed by Joe Hamilton<\/strong>
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Spaces<\/strong><\/h3>\n\n\n\n
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Regarding hospitality, fine digital art is extended from enhancing hotel lobby interior design to also be displayed in more intimate settings, for example, guest floor hallways and elevators. Digital art will enhance a guests experience culturally, emotionally, and allow them to explore and discover new local artists. Hotel spaces that are augmented by curated digital artworks include but are not limited to:\u00a0<\/p>\n\n\n\n